OMMA Today Editions for August 2015
OMMA Today - Monday, Aug. 31, 2015
AOL Buys Kanvas, Ups Multimedia Mobile Experience
'Business Insider' Taps Ad Industry Insider To Lead Agency Sales, Remains Startuppy
Connected TV Devices Reach Tipping Point
'Vice' Reporters Detained in Turkey
Hound iOS In Alpha Shines Spotlight On Shift To Voice Search
AppNexus, Varick Share Thoughts On Viewability Via Twitter Chat
Russian Search Engine Yandex Changes Its Paid-Search Auction Bid Model
'Economist' Digital Circ Grows Fast
Let's Not Allow Fragmented To Mean Fractured
OMMA Today - Friday, Aug. 28, 2015
Google To Freeze Flash Ads
Mobile Spending To Increase As Revenue Surges
MSN Latest Malvertising Victim
Instagram Smashes Square Mold
Millennials Driving Demand In Health And Wellness Through Mobile, Says Yahoo
Consumer Interest In Wearables Fading Fast
Kareem Bounces A Cultural Rant Off The Rim
FTC Convenes Privacy Conference, Asks 'Whitehat' Researchers To Contribute Reports
Because Of Uber, Self-Driving Cars Will Be Everywhere -- And Soon
Google Develops Apple iOS 9 Security Workaround For Ads
OMMA Today - Thursday, Aug. 27, 2015
GroupM Pounds Out Deal With BuzzFeed, Includes Proprietary Social Data Tool
Time Inc. Launches The Foundry For Content Marketing
New Carat Digital Chief Thinks Analogue, Believes Content Is A Gas
Malvertising Hits MSN: Time For Stricter Ad Network Standards?
Three Signs Digital Marketing Is Facing A Social Tsunami
Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns
Google Defends Search Results To EU Antitrust Officials
Google's Programmatic Walls Get Higher By Removing YouTube From AdX
Retargeting Firm AdRoll Plugs Into Instagram's New API
Adaptly Gets Early Instagram API Access
OMMA Today - Wednesday, Aug. 26, 2015
Sorrell: Online Video Ad Growth Threatened By Faulty Measurement
WSJ Launches 'What's News' Mobile App
GroupM Downgrades 2015 Ad Spend Forecast
YouTube Gaming Live Streams Officially Take On Amazon Twitch
Magazine Audiences Growing Online
Why 'Campaign' Is Fast Becoming A Dirty Word
AT&T Intercepts WiFi Traffic To Inject Ads
TVEyes Suffers Setback In Battle With Fox News
'We Did Too Many Things': 'Angry Birds' Maker Rovio To Cut 260 Jobs
OMMA Today - Tuesday, Aug. 25, 2015
Hulu To Begin Selling Ads Via Programmatic
CMOs Bullish On Social, Mobile Despite Measurement Concerns
Malvertising Up 300% In 2014, Spreading Cross-Channel Through Search Ads, Display, Video
Programmatic Market Trends Show It's The Data, Stupid
Donald Trump, The Clickbait Candidate
Xaxis Now Lets APAC Marketers Only Pay For 'Viewable' Ads
Friendsy Is Like Tinder for College Students, God Help Us
Conde Nast Expands 23 Stories Branded Content Studio
Moasis Launches Location-Targeting Platform For Brands, Agencies
OMMA Today - Monday, Aug. 24, 2015
Amazon Says Bye-Bye To Flash Ads
Murdoch Endorses Bloomberg Candidacy, Tweets He Should Enter GOP Race
We Are All Ashley Madison
Bing Excels At Extraordinary Rate
'Gamers' Cut A Broad Swath
Cross MediaWorks Continues TV Rollup, Acquires VOD Ad Developer BlackArrow
Hollywood At A Crossroads: Q&A With Digital Cinema Report's Nick Dager
Flipboard Bows Cinema Loop Video Ads
TV Tweeters Gain Momentum, Can Drive Program Loyalty, Says Nielsen
OMMA Today - Friday, Aug. 21, 2015
Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data
Banner Ads Still Lead Monetization Strategies
Autos Boost Digital Spend, Grow Site Buys
Hoping That Newspapers Don't Give Up the Good Fight
YouTube Adds More Than 1,000 Searchable Songs, Royalty Free
MRC Requires Additional Disclosures In Updated Viewability Guidelines
Online Ad Industry Needs To Wake Up And Deal With Ad Blocking
Millennials Flee Traditional TV
The Newest Political Candidate: Programmatic
Facebook Tests GIFs In Page Posts
Wasserman Media Adopts Visual Search Technology
OMMA Today - Thursday, Aug. 20, 2015
Twitter Audience Platform Promotes Engagement
Online Ad Industry Needs To Wake Up And Deal With Ad Blocking
Kahuna Adds $45M To Coffers, Ups Automation, Email
Facebook, Twitter Growth Plateaus In U.S.
Meet The People Who Want To Die On Mars
M-Commerce Forecast To Explode In Asia-Pacific
MRC Requires Additional Disclosures In Updated Viewability Guidelines
OMMA Today - Wednesday, Aug. 19, 2015
Teads, TubeMogul Partner For 'Outstream' Video Ad Support
Spredfast Acquires Shoutlet To Push Brand Engagement
Snapchat Revs Dive, But Still Raises Big Monies
IDG Taps Nativo For New Native Ad Service
Gimbal Partners With Do It Outdoors Media To Promote Beacon Tech
U.S. Ad Market Falls To Lowest Point This Year In July, Up 7% YOY
Media Deals Up, Internet Deals Slow
Advances In Data-Driven TV Opening Doors Both Big And Small
OMMA Today - Tuesday, Aug. 18, 2015
SocialWire Rebrands To Manifest, Brings Social Data Into Paid-Search Campaigns
Mobile Video Is The Future Of Mobile Advertising
Comcast Starting New Digital TV/Video Service For Unlicensed Content
Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
NBCU Pours $200M Into BuzzFeed
Facebook Passes Google In Referral Traffic
Digital Forecast To Cut Into TV's Political Ad Bonanza
Google OnHub WiFi Router Connects IoT Devices
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