OMMA Today Editions for March 2017
- OMMA Today - Friday, March 31, 2017
- LiveIntent, Taboola Partner For Personalized Email Content
- Global VR Market Heading To $60 Billion
- Mic Debuts 9 Millennial-Focused Verticals
- Snap Updates Search Elements In Stories
- BrandMaker Launches Customer Engagement Cloud
- Doesn't Matter What I Watched, If I Didn't See Your Ad
- Gannett Dodges Video Privacy Claims -- For Now
- Repeal Of Broadband Privacy Rules Sparks Backlash
- Verizon To Debut Digital Live Linear TV Network Package
- Progressive Ad Council Suggests Progressive Marketing For American Brands
- Hispanicize Rolls Up Digital Influencers
- OMMA Today - Thursday, March 30, 2017
- Music Industry Posts Strong $7.7B Rev Gain
- Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will Soar
- Connatix Launches Platform Focused On Brand Safety
- Publishers Look To Profit From Platforms' Content Woes
- LiveIntent, Taboola Partner For Personalized Email Content
- 4 Tips For Launching A Successful ABM Campaign
- Google Pushes Apple Out Of Top Brand Spot
- Facebook Tests Alternative News Feed, Publisher Tools
- 'Vice' To Expand Digital Publishing In Mideast
- Readdle Hires Apple Mail Manager For Spark
- OMMA Today - Wednesday, March 29, 2017
- House Repeals Broadband Privacy Rules
- MPA Brand Report: Desktop Audience Drops, Mobile Rises
- Pinterest Is Gaining The One Thing Facebook Is Losing
- MRC Finalizes Location-Based Ad Measurement Guidelines
- Radius Democratizes B2B Data
- Will Trolls And Liars Persist? Internet Leaders Say Yes
- News, How-To Shows Score Best In Trust
- Consumers Gravitate Toward 'Classic' Brands
- Twitter Dresses Up Periscope For Publishers, Brands
- Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
- OMMA Today - Tuesday, March 28, 2017
- Publicis, Microsoft Partner To Create Custom Experiences Via AI
- Facebook Adds 'Stories' To App, Debuts Camera
- AppsFlyer Launches Data Tool Pivot
- Twitter Extends Pre-Roll Ads To Include Periscope Video
- Democracy Fund, First Look Media Give $12M To News Organizations
- Pinterest Offers App Install Ads To Advertisers
- Kickbox, SparkPost Form Partnership, Up Deliverability
- USAF Campaign Proves Engagement Metrics, Click-Throughs Rise With 360 Video
- Want To Be Innovative? Immerse Yourself
- Amazon Expands Grocery Pickup Tests
- OMMA Today - Monday, March 27, 2017
- Brand, Ad Safety Issues Spread From Google To Social Media Platforms
- Microsoft Partners With Adobe For AI, Facing Off Against Salesforce, IBM
- Facebook Messenger Just Got Friendlier
- U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
- Fake Email, Fake News, Fake Business
- 4C Launches TV SaaS Product For Media Buying, Measurement
- Snapchat Leverages Bitmoji's Rocketing Growth
- Digital Ads Deliver Profit For 'Quartz'
- February Ad Revs Slow, Digital And News Up
- Winning Instagram - The TSA Way
- OMMA Today - Friday, March 24, 2017
- Google Advertisers Already Have Tools To Block Ads From Extremist Content
- Instagram Will Filter Sensitive Imagery
- Health App Developers Revise Privacy Practices To Settle Investigation
- ANA Issues YouTube Advisory, Tells Google 'To Do No Harm'
- Facebook Looks To Partners To Build Header Bidding Tool
- Meredith Outlook Brighter, Cites Strong Digital Ads
- Twitter Considers New Revenue Streams
- Digilant Acquires Programmatic Marketing Agency Anagram
- Bitcoin Scams Spread On Social Media
- If You're Happy, Hit Your Mouse
- Startup Offers AI-Driven Email Messaging
- OMMA Today - Thursday, March 23, 2017
- LinkedIn To Introduce Email Targeting, Launch New Ad Platform
- Impending Health Care Vote Spurs Political Ads On Both Sides Of Aisle
- AB InBev Puts $2 Billion Global Media Assignment In Review
- All Hail To Big Advertisers And Their Empty Gestures
- AT&T, Verizon Pull Ads: Alphabet's Schmidt Concedes YouTube Ranking Problem
- Study Identifies Gaping Hole In Media-Buying Practices
- Drawbridge, Teads Team On Outstream Video Inventory Across Devices
- 'Elle Decor,' Dering Hall Partner For Shopping Portal
- Ad Industry, Broadband Carriers Cheer Senate Vote To Scrap Privacy Rules
- Cover Story: Is Truth Dead?
- OMMA Today - Wednesday, March 22, 2017
- Google Sets YouTube Safety Policies As Disturbing Internet Content Grows
- In A First, Facebook Rolls Out Header Bidding Through Partner Program
- Snapchat Scores As Top App Across All Demographics
- Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant
- Taboola Bows Native, Video Ad Integration With The Trade Desk
- Google Maps Lets Users Share Real-Time Location
- TV Political Media Buying: Networks Can Be A Better Bet
- Searchmetrics Identifies The Most Visible Brands In Paid, Organic Search Across Google
- Forecast; Native Ads Will Dominate Display
- Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, Devices
- Social Media, Content Marketing Most Effective For Growing Email Lists
- OMMA Today - Tuesday, March 21, 2017
- Adobe Unveils New Cloud Solutions At Summit
- Programmers Weary Of Programmatic Deals For Premium Video
- Blockchain Comes To Madison Avenue, New Tech Promises To Create More Secure Transactions
- Advertisers' Digital Marketing Skills Remain Stagnant
- Google Sets YouTube Safety Policies As Disturbing Internet Content Grows
- OTT Viewing Climbs, Traditional TV Usage Drops
- Diets, Data Points: How Tech Keeps Us Healthier
- Stores Increase Advertising, Especially Social Media
- High Email Engagement Among Businesses In Sports Industry
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
- Apple App, 'Clips,' Joins Mobile Video Fray, Competing With Snapchat
- OMMA Today - Monday, March 20, 2017
- Ad Groups Press FCC To Revisit Broadband Privacy Rules
- Foursqure Debuts Analytics For Stores To Chart Success, Rivals
- Google Apologizes As Analyst Downgrades To 'Hold' On Brand Safety Concerns
- New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time
- CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online
- Disney Determines Long-Term Impact Of Its MultiPlatform TV
- Nativo Enables Advertisers To Access Native Video Formats Programmatically
- Samsung Claims Its New Bixby Out-Assists Siri
- Mobile Email Engagement On The Rise
- ARF's McDonald Addresses Industry's 'Crisis Of Confidence'
- Comcast Names Watson CEO
