• Tale Of Two Ad Tech Cities (SF & NYC): Duality, Revolution & Resurrection
    The themes echoed in Charles Dickens' "A Tale of Two Cities" are alive and well in New York and San Francisco today. The major concepts of duality, revolution and resurrection are perfect to describe the rise of programmatic advertising. We are seeing our own stories of the terror and overthrows, as big changes are happening or lie ahead for the advertising technology industry with the arrival of programmatic direct and premium programmatic.
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