The IAB's Randall Rothenberg is not buying that Adblock Plus has gotten the ad tech industry to play along with its very robust Acceptable Ads Committee.
As eBay evolves out of the auction business and toward being a major retailer of new merchandise like Amazon, an Amazon-style advertising business was probably inevitable.
Now that YouTube has announced a new $35 a month, 40-channel TV service, will some assert they have some unfair advantages?
You may think radio is dying but it's a resilient medium; programmatic buying is a positive step.
Ad Lightning has come out with a study involving 605,000 examples of online ads that provide good reason for users to install an ad blocker.
Ad tech isn't getting Twitter. Its ad revenue dropped from $641 million in Q4 2015 to $638 million this year.
The Snapchat S-1, the only illustrated S-1 we have yet seen, reminds us of the bizarrely illustrated 1989 Time Warner annual report with the big headline "WHY?".
If there is a programmatic indication that I will put up with five-minute ads, I would love to know what that is.
The goal of a Budweiser World Series that has had more than 3.4 million views on Google's YouTube was to create a video that wouldn't appear to be marketing anything. Now there's an elusive goal.
Is ad tech in trouble because the industry's ad targeting is failing?