Real-Time Daily Editions for July 2013
Real-Time Daily - Wednesday, July 31, 2013
Cost Advantage Of Exchanges, Nets Erode As Display Market Approaches Equilibrium
Interpublic Launches Brand Publishing Unit: Will Create 'Real-Time,' 'Fast-Twitch' Content For Clients
Defining Deal ID; LiveRail Adds The Method For Private Marketplaces
Krux, AdzCentral Partner To Bring DMP To APAC Region
PubMatic's Jonas On Why Programmatic Is Taking Off: 'The Demand'
Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Google Glass Explores How Tech Can Translate Into Movies, Advertising
JellyFish To Invest In RTB Trading Desk After Loan From Barclays
For Publishers, Is the Programmatic Wall Finally Crumbling?
Keeping Up As 'Real-Time' Data Changes
Real-Time Daily - Tuesday, July 30, 2013
Real-Time With Chris Paul, Vivaki's GM of AOD, On New Hires
Kontera Adds Content Discovery Tool To Marketing Platform
Yahoo, NBC Team To Develop Sports Shows Cross-Platform
TBWA\Chiat\Day New York; Jordan Holberg
Tremor Video Removes In-Banner Video Ads
Real-Time Game Marketing Platform Adds Push Notifications
Reaching Affluent Audiences With Programmatic Premium: Talking With RUN's Hittman And Schwartz
Omnicom/Publicis: Looking Beyond Media Leverage
Real-Time Daily - Monday, July 29, 2013
What It Takes To Be A 'Modern Marketer' (Hint: Not Much)
How PubliCom's Stack Stacks Up
Turn Pits Man Vs. Machine, Machine Wins
Getting Real With RTB: 23% Of Advertising Now Using It
Publicis Omnicom Creates Uncertainty For Brands
What's Real-Time?
What Does Real-Time Marketers Really Mean?
Programmatic Patience
How Publishers View Programmatic Video
Real-Time Daily - Friday, July 26, 2013
'There Is No Ideal Balance' Between Humans And Machines; Real-Time With SiteScout's CEO Paul Mokbel
Businesses Prefer Twitter To Social Media Rivals
Facebook's Sheryl Sandberg: FBX Is 'Very Small'
Are You Suffering From Real-Time-Marketing Addiction? Apparently So
RTE To Sell 'Nearly 100%' Of Digital Video Inventory On
Catch-22: More Automation Calls For More Humans
Premium Programmatic: Five Challenges Publishers Face
Internet Ad Spending Up Globally, But TV Still King
Big Differences In RTB Marketers
Honda Finds Real-Time Vine Video Boost
Digital Sellers Would Like The Upfront Never To End
Real-Time Daily - Thursday, July 25, 2013
Is RTB One Of The Media Industry's Best-Kept Secrets?
YieldMetrics Rebrands To Adomic, Reflects Rising RTB Ad Spending
Marching To The Beat Of OMMA RTB
SteelHouse Platform Now Finds 'Like-Minded' Consumers In Real-Time
Gradient X, Shift Partner To Mix Mobile And Social Programmatic
How Chromecast Will Support Cross-Channel Marketing
RTB's 23/77 Rule (Of Thumb)
Nine Benefits Of RTB For Buyers, Publishers, And Exchanges
IAB Releases Quality Guidelines
Adsmobi, Smaato Programmatic Teams Combine
Real-Time Daily - Wednesday, July 24, 2013
Real-Time With Papa Smurf
Search Retargeting Brings Intent To Facebook News Feed
Maximizing The Potential Of New Advertising Models
Gazelles At The Watering Hole: Publishers Need Mobile Success Stories
AOL Programs First 'Programmatic Upfront,' Wants To Cut Out Ad Tech's Middlemen, Explode 'Creativity'
French Trading Desk To Double Down On Programmatic Video, Partners With TubeMogul
Krux Opens London Office, Adds Three New Clients Unveils Unified Advertising Exchange
Kellogg's Planning To Extend EU RTB Activity
Foursquare Launches Self-Serve Platform
Real-Time Daily - Tuesday, July 23, 2013
Just Because It's On Twitter Doesn't Mean It's Real-Time Marketing
Report Finds Advertisers Gaining Upper Hand From Programmatic Buying, Most Publishers Still In Denial
Audience Or Intent? A Talk With Vertical Data Guru Eric Roza
SiteScout Launches Open API For RTB Marketplaces
Tweeters Fuel Virtual Real-Time Twitter NASCAR Race Via Social TV
Programmatic And Premium Are Not Opposites
AOL Networks' Seth Demsey On Programmatic
Real-Time Daily - Monday, July 22, 2013
Social Media Provided Real-Time Info Stream On Royal Baby Even If You Didn't Care
Ad-Tracking Tool Increases Sites' CPM, Aids Brand Marketers
Topsy Adds Boolean Search Capabilities To Social Platform
Search Intent Signals Find Purpose In Twitter
Ads In The Form Of A Question: Qriously Wants To Put 'Horrific' Mobile Ad Experiences In Jeopardy
The Exchange Lab Continues Expansion, Hires Gignac As Global CMO
If Ad Tech Is Over, What Comes Next?
OMMA Display In LA Starts Tomorrow
Hyperbabble Of The Day
Real-Time Daily - Friday, July 19, 2013
The Rise Of Programmatic Direct
PubMatic's EU Revenue Up 176% In 2013
AcuityAds Receives $3 Mil. Funding
Nativize The Ad, Not The Page
Lord Named CEO, AOL Networks
Yelp! In-App Ordering Sparks 1000+ Restaurants To Sign Up With Partner Eat24
Apple Buys Location-Data Startup Locationary
Strathcom Media Finds Bid, Budget Optimization
Real-Time Daily - Thursday, July 18, 2013
Introducing A New RTB Platform (It's Not The Kind You Are Thinking Of)
42% Of Consumers Don't Notice Retargeting
TV Networks' Answer To On-Demand Viewers
Adobe Launches Social Predictive Platform
ExactTarget Introduces HubExchange App Marketplace
The Relative Cost Of Trading Between Segments
Mobile Targeting Sparking Ad Tech Consolidation
Consolidated Demand: Here's How Europe Can Leapfrog The U.S. In RTB
Hashtags Boost Online Brand Visibility
« Previous Entries