Real-Time Daily Editions for December 2014
Real-Time Daily - Tuesday, Dec. 16, 2014
Digital Marketing In 2015: Mobile, Data And RTB Hype
Rocket Fuel Fills CFO Void With Appointment Of Sankaran
Thanks To Social, Over Half Of Marketers Now Retargeting On Mobile
Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
IDG TechNetwork Expands Programmatic Media Buying Into China
Real-Time eMail Tactics
Local Ads Propel Uptick Of Outdoor Revenue
Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop Interrupting
Twitter Activity Peaks After TV Showings
GroupM's Modi Partners With Videology For Programmatic TV
Most Second-Screeners Don't Follow TV, Ads
Microsoft Debuts Skype Translator
Real-Time Daily - Monday, Dec. 15, 2014
New Programmatic Quiz: Have You Gotten Smarter?
The Trade Desk Taps Greenberg To Head New Programmatic TV Division
Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop Interrupting
Video DSP VideoAmp Launches With $2.2 Million In Funding
TV Automation is Already Here -- Retire The Fax Jokes
Auto Ads, Holidays Dominate November's Programmatic Cost Index
Hi, My Name Is Digital Marketing -- And I Have A Problem
Cross-Channel Chatter And Building Better Stories
Programmatic TV Still More Talk Than Action
Marketing Trends And Resolutions
Microsoft Debuts Skype Translator
People-Based Targeting Takes Center Stage In A Keywordless World
Real-Time Daily - Friday, Dec. 12, 2014
New Technology Is Here To Save Your Impressions From Other Technology
10 Programmatic Predictions For 2015
Posterscope Launches Real-Time Outdoor Media Trading: Signs Outfront, Lamar From Supply-Side
A Programmatic Future Needs Attribution As Its Trailblazer
Programmatic Transparency - 3 Questions To Ask
Ex-Yahoo Exec Conti Joins AppNexus To Run EMEA Publisher Sales
Automating Traditional Television Buying Process: Why? Why Now?
GroupM Names David Michael To New CIO Post
Engineers Become 'The Pretty Girl At The Ball'
Programmatic More Transparent If The Right Questions Are Asked
Publicis Groupe Acquires Content Marketing Shop Relevant24
Why Are You Ignoring Attribution?
Real-Time Daily - Thursday, Dec. 11, 2014
Brands Breaking Programmatic Taboo
Video Viewability Rising As Marketers Turn To 'Programmatic Direct' Technologies
Automating Traditional Television Buying Process: Why? Why Now?
Ritzcovan Joins Sizmek As Global CRO
Unifying Sky - Is It All About Building A Single European Programmatic TV Platform?
Facebook Brings Twitter-Like Features To 'Trending'
Hyperbabble Of The Day
Clarification: Sharethrough's Ad Viewability
Can You Hear Me Now?
U.S. Share Of Global Ad Spend Falls To Less Than A Third
RTB For Native Takes Off With TripleLife Partnerships
Microsoft Bing Pulse Takes On Real-Time Marketing Campaigns
Programmatic Will Become More Transparent In 2015
Brands Concerned By Google Viewability Study Warning
Why Are You Ignoring Attribution?
Big Data Is Finally Going Native
Real-Time Daily - Wednesday, Dec. 10, 2014
Google AdX Tops RTB Quality Index
Virool Adds Nielsen Online Campaign Ratings To Platform
The Axis Of Marketing: Data + Content
'8' Reasons To Read About This New Video Platform
What Predictive Analytics Means For Marketers
PubMatic Taps 140 Proof For New Audience Profiles
Hyperbabble Of The Day
U.S. Share Of Global Ad Spend Falls To Less Than A Third
Can You Hear Me Now?
CMO Council, Nielsen Find Marketers Love Digital, Want ROI
Digital Marketers Get Mugged For a Billion Pounds - Why Aren't They More Angry?
EBay Experiments With Programmatic-Only Service
Brands Concerned By Google Viewability Study Warning
Real-Time Daily - Tuesday, Dec. 9, 2014
On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud
Marketers Could Lose $6.3 Billion To Bots In 2015
Programmatic Gets Personal: What to Watch in 2015
True[X]'s New Platform Touts 'Viewed' Ads, Not 'Viewable'
Media All Star: Ari Bluman
Operative Launching 'Programmatic Direct' Platform For Publishers
SpotXchange Names Cooke VP Of Programmatic TV
Outfront Creating Digital Platform For Outdoor Ads
eBay UK To Run Programmatic-Only 'Experiment' In 2015
Dear Digital Evangelists, TV Is Far From Dead
Real-Time Daily - Monday, Dec. 8, 2014
Why 'Programmatic' Is The Word Of The Year
'Programmatic' Voted Marketing Word of the Year
Programmatic Ad Spend In Europe Increases 16% Quarter-Over-Quarter
U.S. Marketers Increase Programmatic Buys 43% During Thanksgiving Holiday Weekend
Global Advertising To Grow 4.8% In 2015, According To Magna Global
Heineken, Urban Daddy Surprise Consumers With 'Spark My Party'
Google: Less Than Half Of Display Ads Are "Viewable"
Marketers Need To Get The Simple Things Right, Then Ask For IT Budget
Omnichannel And Integrated Planning: The Spirit (At Least) Is Willing
Will Native Advertising Kill Google And The Banner Ad?
Real-Time Daily - Friday, Dec. 5, 2014
Real-Time With TubeMogul CMO Eadie On New Programmatic TV Platform
The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Programmatic Measurement: Confirming The Outsize Value Of TV
American Family Insurance Gets Hyper-Local, Taps Programmatic For Video Campaign
Google, Mindshare Develop Real-Time Marketing Tool
Mobile SSP Inneractive Adds 4 To Exec Team
More Than 56% Of Ad Impressions Are Not Seen, Google Says
TubeMogul Now Going To Sell TV Advertising, Too
LiveRail Helps Fox Television Sites Run Video Ads
My Apps Now Learn From Me
Native: Three Digital Steps To Avoid Print's Mistakes
Real-Time Daily - Thursday, Dec. 4, 2014
Everyone, Even Google, Has a Viewability Problem
Microsoft Takes Audience 'Pulse,' Bing Now Visualizes Real-Time Feedback
TubeMogul Now Going To Sell TV Advertising, Too
100 Xaxis Accounts To Use Datorama In 2015
Datalogix Eyeing Sale With Nielsen As Potential Buyer
Yahoo Positioned To Surpass Twitter In U.S. Mobile Market Share
Google Says 56% Of Ads Are Not Viewable
Programmatic Driving Revenue Growth For SpotXchange
Google And Facebook Set To Own More Than Half Of UK Digital Display Next Year
Fully In-house Tech Stack May Be Programmatic Pipe Dream
Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
Shrinking Ad Sales Staffs Should Check Their 'Marketability' Scores
Real-Time Daily - Wednesday, Dec. 3, 2014
'Algorithms That Learn' Catching Up To Personally Identifiable Information
Cognitive Networks Raises $14.5M For Content Recognition Technology
Six Flags: Mobile Ad Exchanges Are More Than Amusing To Brand Advertisers Now
MediaMath Launches App Featuring Nielsen OCR Data For Media Measurement
Google Updates DoubleClick Verification, Gives Advertisers More Control
WPP, IBM Strike Multiyear $1.25 Billion 'Cloud' Accord
Jumpstart Taps Nativo For Native Ad Tech
Baileys And Guardian Labs Using Real-Time Data To Shape Content
Prime Time Is App Time, But The Impulse to Download Was Sparked Earlier In The Day
Black Friday and Cyber Monday Have Merged. Viva Omnichannel Weekend!?
500 Million Brand Tweets Sent Every Day
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