Search & Performance Marketing Daily Editions for April 2022
Search & Performance Marketing Daily - Friday, April 29, 2022
Giide Turns Interactive Audio Into Performance Marketing
Google Expands Personal Info It Will Remove From Search Results
Microsoft Talks About Future Of Advertising, Rewards Ad Unit At Elevate
Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year Award
NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
YouTube's Q1 Ad Slowdown And A 'Flexibility' Ad Index For The TV Business
Initiative, Reprise Digital Appoint Global CEOs
Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
The State Of Digital Advertising Is (Still) Bad
Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds
Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not)
Social Media Help Raise Awareness For Livestream Shopping
Marketing Needs To Improve Its Privacy Practices: Analysis
Search & Performance Marketing Daily - Thursday, April 28, 2022
Nuances Behind Meta's Tracking Pixel
Google Lets Users Limit Seeing Several Ad Types On YouTube And Display
Varjo Platform Helps Advertisers Build High-Performance, Immersive Computing Experiences
Commerce Secretary Backs Antitrust Bill Targeting Big Tech
Gmail Back Up After Wednesday Outage
From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
How To Use Influencers To Grow The Electric Vehicle Market
On Their Toes: Why Brands Are Embracing Agile Marketing
Search & Performance Marketing Daily - Wednesday, April 27, 2022
Google: Ukraine-Russia War Drove Down Western European Ad Spending
Google Rolls Out 'Data Safety' Section Showing Android Users What's Being Collected
CNET Refreshes Brand, Leverages SEO To Reinforce It
Alphabet Q1 Profits Slip, But Revenue Rises To $68B
Microsoft Search, News Ad Revenue Rose 23% In Q1
MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
Charter, Comcast Team On New Streaming Platform
Commerce Secretary Backs Antitrust Bill Targeting Big Tech
Meta Reports 7% Increase In Q1 Revenue On Greater Ad Volume, Lower Cost-Per-Ad Sold
Search & Performance Marketing Daily - Tuesday, April 26, 2022
An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Musk Wants To Fix Twitter, But Concerns Over Advertising, Content Moderation Remain
Google Performance Max To Launch Customer Acquisition Features
FreeWheel Expands YouTube, YouTube TV Ad-Serving Options
Samsung Ads Bow Cross-Platform Media Solution
Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
How To Create A Viral Marketing Campaign Without Really Trying
20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Big Changes At GroupM With Multiple Agency Mergers
Search & Performance Marketing Daily - Monday, April 25, 2022
Yelp Cracks Down On Compensated Reviews
49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
WPP Launches End-To-End D2C Ecommerce Offering
All The News That's Fit To Be Fungible
Analyst Reports Nielsen Services Will Be Reaccredited Soon
SparkPost Launches Enhanced Competitive Tracker On Salesforce
Consumers WILL Shell Out For Services This Spring
How AI Is Reshaping Email Marketing
Search & Performance Marketing Daily - Friday, April 22, 2022
Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Brave Brings Community Discussions From Reddit, Other Forums To Search Results
InMobi's Appsumer Details Publishers' And Advertisers' Challenges With Apple ATT
Tinuiti Partners With Snapchat To Drive Performance
MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
Xandr Strikes Trial Deals With Six Measurement Companies
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures
Is It Time For An Addressable Upfront?
Best Practices In A Universe Without Guardrails
Search & Performance Marketing Daily - Thursday, April 21, 2022
Nuclia's $5.4M Seed Round Advances AI-Powered Search In A Different Format
Neutronian Certifies ID5 Solutions, Launches Data Rating System For Sellers Like Kroger, Starbucks
Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
California Can Enforce Net Neutrality Law, Court Confirms
Reporter's Notebook: 4A's Sustainability Summit
Adding Data Science For ROI: Q&A With Mediastruction's Marilois Snowman
Considering Working With B2B Influencers? Read This First
Search & Performance Marketing Daily - Wednesday, April 20, 2022
Amazon Paid Clicks Identify These Real-World Trends
Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
B2B Buyers Favor Marketing Content Backed By Research
Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size Agencies
With See My Skin, Vaseline Tackles Bias In Dermatology
Search & Performance Marketing Daily - Tuesday, April 19, 2022
Searches For Electric Vehicles Trend High, Even As Battery Shortages Loom
Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
NBA, Google Virtual Pixel Arena Comes Alive During Basketball Playoffs
Ericsson's Ad-Tech Company Emodo Builds Out Suite, Expands Globally
ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
MRC Revokes Accreditation For Triton Digital's Webcast Metrics
Texas Presses To Proceed Against Google Over Fake Endorsements
Email Dollars Will Be Moved Into OOH Advertising, Study Predicts
Search & Performance Marketing Daily - Monday, April 18, 2022
Alphabet, Meta, Others Collectively Pledge Nearly $1B To Capture Carbon Pollution
Alliant CEO: Wishing For A Federal Data Privacy Law
The Carbon Edition Of Publishing Insider
Labelium Acquires SEO Specialist SmartKeyword
From Swimsuits To C-Sections: Frida Mom Signs As Sports Illustrated's First 'Pay With Change' Sponsor
My Personal Stance On Hyper-Personalization
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