So says Haydn Sweterlitsch, Global Chief Creative Officer of HackerAgency. But creatives should not be afraid. The next 5 years is all about man vs machine. With the advent of quantum computing and machine learning, Hayden is positive - the industry of advertising will be moving towards data and automation.

In 30 second or less, expert panelists at this week's OMMA IoT in New York were challenged to define the Internet of Things. And then, determine what it is not.