• Keynote Interview: ANA Chairman Tony Pace
    During his OMMA Video Keynote Interview with MediaPost Editor-in-Chief Joe Mandese, ANA Chairman Tony Pace opined about the convoluted digital media supply chain, it's need for simplification, the metrics that should matter most to marketers, as well as the ANA's controversial report on ad agency billing practices and transparency with their clients.
  • Is Facebook's Video Controversy a Tipping Point?
    Does Facebook's overstating of average video views represent a tipping point for advertisers to look elsewhere for video impressions? Maybe, Benjamin Bring, Vice President, Mobile Media Director, Ansible, suggested during the "Mobile Video's Spending Lag" discussion at OMMA Video.
  • Are Publishers Resisting the Transition to Mobile?
    Do publishers consciously resist the transition to mobile because of diminished yields? MediaPost Senior Reporter Gavin O'Malley asked Rachel Pasqua, Practice Lead, Connected Life, MEC Global this question during the OMMA Video panel "Mobile Video's Spending Lag" last week. Not necessarily, Pasqua responded, noting there could be a number of reasons for slow mobile adoption on the sell-side.
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