During his keynote interview at OMMA at Advertising Week, James Brohamer, Marketing Chief of Staff at Overstock.com noted that his company's use of artificial intelligence and machine learning is more practical than sexy. For example, the online retailer matches online and offline CRM signals to build up a customer persona, then uses life stage analysis to tie the data sets together to power product recommendations and on-site search recommendations.

Artificial intelligence may be seeping into different departments in the workplace, but it fundamentally doesn't replace people so much as it replaces tasks, Way to Wellville Executive Founder Esther Dyson told Sarah Fay, Managing Director of Glasswing Ventures, during a keynote interview at OMMA at Advertising Week. If you can't define what AI is going to do comprehensively, then it's not going to be able to do it, she added.

During his keynote presentation at OMMA at Advertising Week on how artificial intelligence has transformed his company's marketing operations, Cosabella CEO Guido Campello revealed that AI unearthed new segments that the lingerie maker didn't realize could be so important to its bottom line, such as maternity, extended sizing and sleepwear.