Its slogan, "Every dog could live its best life," means something different for every person and dog, Adrian Evans, Growth Marketing Manager, said. "That's where personalization comes into play. It is one small part of how you build a personal relationship."

Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, talks about Electronic Arts' approach to data in this riveting keynote speech at MediaPost's TV & Video Insider Summit in February 2019.

Listen in as Jesse Math, VP, Social & OTT at ForwardPMX, discusses cross-screen plans. Forgive him, if you can, for his heresy!

When Steuer put up a slide titled, "OMG selected VideoAmp as our development partner to implement Omni Advanced TV," many attendees at MediaPost's TV & Video Insider Summit shot it with their phones. Here, he explains why.

An example is Conagra's Reddi wip, which used to be promoted only at the holidays. But, as Pawlik told MediaPost's Steve Smith, "There are birthdays every day." So the product is now touted all year. Listen in for more on the food giant's media buys.

Find out why. Plus, she proposes the idea that "transparency needs to lead the way. There's no reason not to be transparent, right?"

Magna Global's Julie Anson gave a lengthy explanation of OTT, prefacing it with a cautionary line from her boss that "this is too much 'how the sausage is made.'" Still, it's an interesting moment from MediaPost's TV & Video Insider Summit. Have a listen!

Among the takeaways were that the demo approach worked better than the funny one. Sometimes, UPMC Health Plan's Alyssa Kramer said, you need to be more strategic. And then she noticed something odd. Hear her tell the story!

Listen in as Michael Anderson, VP of Media at Empower, describes his agency's transition over 30 years from everyone working in separate buildings and "trying to play nice in the sandbox." Creative and media together. No, really, this time!

Those involved in political marketing love OTT, said Sharon Aho, OTT Media Director at BrabenderCox, because it reaches the cordless and offers increased frequency to a high-value target audience. Check out her work for Oklahoma's new governor!