Results for September 2002

Broadband Era Deferred?
Is advertising waiting for broadband or is broadband waiting for advertising?» 0 Comments
Brand spotlight: Chevy and Corvette Hit the American Road
Talk about American brands! Chevrolet and its flagship brand ? the Corvette ? have been an integral part of our cultural landscape for many decades. Thanks to Chuck Berry, Don McLean, The Beach Boys and Prince, Chevy and Corvette are bona fide cultural icons. It?s no wonder the automaker decided to draw on that fame in its new ad campaigns.

Two major marketing and advertising initiatives are on the way from Chevy and the Corvette brand. First, Corvette is celebrating its 50th anniversary. Second, Chevy will break with the tried-and-true Detroit practice of focusing advertising on individual models, and ...» 0 Comments