Results for April 2003
- Agency Profile: Exile on Seventh Posted by Adam Herman on Apr 28, 12:00 AM
- The S.F. agency takes a fanatical approach to media accountability.
- Cross-Media Case Study: AMC Theatres Posted by Phil Leggiere on Apr 3, 12:00 AM
- VML spreads "Movie Fever" to drive AMC moviewatcher.com membership.
- Market Focus: Military Personnel Posted by Lee Hall on Apr 1, 12:00 AM
- Marketers will find this audience young, educated and armed.
- The Online Industry Answers its Accusers Posted by Steve Smith on Apr 1, 12:00 AM
- In the court of ad industry opinion, online remains a questionable witness in its own defense. The jury of our peers, namely media buyers and agency executives, seem deadlocked over all of that incriminating evidence from the past ten years: dodgy metrics, disastrous media investments, and empty promises of better, firmer standards.
