Results for April 2003

Agency Profile: Exile on Seventh
The S.F. agency takes a fanatical approach to media accountability.» 0 Comments
Cross-Media Case Study: AMC Theatres
VML spreads "Movie Fever" to drive AMC membership.» 0 Comments
Market Focus: Military Personnel
Marketers will find this audience young, educated and armed.» 0 Comments
The Online Industry Answers its Accusers
In the court of ad industry opinion, online remains a questionable witness in its own defense. The jury of our peers, namely media buyers and agency executives, seem deadlocked over all of that incriminating evidence from the past ten years: dodgy metrics, disastrous media investments, and empty promises of better, firmer standards.» 0 Comments