Results for April 2003
  • Agency Profile: Exile on Seventh
    The S.F. agency takes a fanatical approach to media accountability.
  • Cross-Media Case Study: AMC Theatres
    VML spreads "Movie Fever" to drive AMC moviewatcher.com membership.
  • Market Focus: Military Personnel
    Marketers will find this audience young, educated and armed.
  • The Online Industry Answers its Accusers
    In the court of ad industry opinion, online remains a questionable witness in its own defense. The jury of our peers, namely media buyers and agency executives, seem deadlocked over all of that incriminating evidence from the past ten years: dodgy metrics, disastrous media investments, and empty promises of better, firmer standards.