Results for October 2006
  • Log Off: Bloggers on a Plane
    Most likely by the time you read this, the midterm elections will be over and we'll all know the results.
  • Behind the Numbers: Pharma Seeks Marketing Rx
    Pharmaceutical marketers are frustrated with heavy-handed legislative regulations, a lack of consumer trust, and the ineffectiveness of mass marketing techniques.
  • Search Focus: Optimize It and They Will Come
    Google placed a big bet by acquiring YouTube for nearly $1.65 billion, but it anticipates a healthy return on its investment.
  • E-Mail Focus: Life After Text? That's Rich
    Think the vast majority of your customers still want marketing e-mails delivered to them in text form? Think again.
  • Behavioral Focus: Make Every Impression Count
    While many publishers and marketers considered ad serving a commodity a few years ago, this is no longer true in today's highly competitive online ad market.
  • Markets Focus: From Web to 60 in Two Clicks
    Asked to assess the current state of online marketing to women ages 60 and up, pundits and professionals alike reference a likely subject: their mothers.
  • Web U: Baby Steps: An SEO Refresher Course
    Forgive me if some of what follows seems a little elementary, but I need to make sure everyone reading this column is on the same page (pun very much intended).
  • 5 Questions for Javier Benito, EVP and CMO, Starwood Hotels & Resorts Worldwide
    Javier Benito is executive vice president and chief marketing officer for Starwood Hotels & Resorts Worldwide, Inc. Based at Starwood's White Plains, N.Y. headquarters, Benito is responsible for brand marketing, revenue management, strategic partnerships, the Starwood Preferred Guest Program, and the chain's Internet and call reservation systems worldwide.
  • The Schematic Approach
    With so much data and so many channels serving it up, including the Internet, today's marketers have bundles of wayward digital ends to tie.
  • Best in Show
    Fallon's campaign for Georgia Pacific's Brawny paper towels brand took Best in Show at the 2006 OMMA Awards in New York, in a ceremony that closed MediaPost's OMMA Conference & Expo.
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