When the startup NebuAd unveiled its behavioral targeting platform at the end of 2007, it's safe to say the company had no inkling of the push back it was about to get from privacy advocates.
Former CEO Bob Dykes certainly seemed surprised to be hauled before Congress, where his company's policies would be denounced as "contemptible."
The viral video cover star, real name Amber Lee Ettinger, got all dolled up as a '30s-era diner waitress in a nod to Lana Turner, demonstrating how today's talent breaks through in the age of the Internet. Though a stroke of luck and a no-budget YouTube video can get you the 15 minutes you've always craved, Ettinger's parlayed her series of 30 satirical videos for barelypolitical.com - ...
Now is the time for more ad nets, not fewer
Ad networks have become a common target for agencies confused by the sheer number of choices (more than 300 at this point), and for publishers struggling with the amount of management time it takes to sort out which networks are performing better than others or who are unhappy with the results for the effort required.
Are there, in fact, just too many networks? Should we be a little comforted by the downturn, if it means we have