Results for December 2006
  • Toast of the Town: Best Creative
    Employing simple yet bold creative strategies, RPA Interactive had a standout year in 2006, gaining the most notice for ensuring that the Honda "Element and Friends" campaign that began in 2005 continued to have legs - crab legs, that is.
  • Toast of the Town: Best Web Design and Development
    The accolade "game-changer" was applied liberally in 2006, but in the case of Interpublic Group's R/GA's Flash-powered NikeStore site, no other term suffices.
  • Toast of the Town: Best Search
    Search is the biggest and fastest-growing sector in online advertising, and there's no shortage of competitors in the business.
  • Toast of the Town: Best Media Planning and Buying
    Asked about the wildly creative online placements devised by his Universal McCann in 2006, David Cohen, executive vice president/U.S. director of digital communications, seems to shrug.
  • Toast of the Town: Silver
    Over the course of a conversation with Digitas' top executives, they tossed around many familiar industry catchphrases.
  • Log Off: What Took So Long?
    A spate of articles highlighting various industries' entry into online branding begs the question, "What took so long?"
  • Behind the Numbers: The Word About Word of Mouth
    Word of mouth as a marketing tool has moved well beyond buzz status and now ranks among the valuable strategies discussed at the marketing planning table, according to "The More, the Better: Creating Successful Word of Mouth Campaigns," a report by WOM research and consulting firm Keller Fay Group and BzzAgent, a WOM promotional firm.
  • Search Focus: The Other Side of the Search Portal
    Considering the challenges banner ads and rich media ads face in catching the viewer's attention and getting a click-through, search advertising has made itself the most powerful killer app to come along since e-mail.
  • Email Focus: Method, Not Madness
    The mood going into 2006 could best be described as cautious optimism.
  • Markets Focus: Boomer Women
    It happens at every technology conference. Some Web 2.0 smarty-pants touts what he considers the latest and greatest technology by boasting, "We made it so easy my mom can use it."
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