Results for January 2007
  • Log Off: Television's Primal Grip
    The Super Bowl has just signaled the end of the NFL season. We are about to move into February Sweeps. The big award shows are only weeks away. It's a good time for the tube. Is it 2007 or 1987?
  • Behind the Numbers: Marketers Look to Emerging Media
    The last time you looked for insight about a product or service, how did you go about finding that information?
  • Search Focus: Strategy Beyond Search
    With its incredible growth and the attention the online advertising industry has garnered in recent years, it was only a matter of time before we'd begin to see a shift in the market.
  • Video Focus: A Leading Role: Be the Content
    There's an old advertising joke that goes like this: "The answer is a 30-second spot. Now, what's the question?" It pokes fun at the fact that the television spot has become the automatic "correct answer" for brands looking to deliver a message to the masses.
  • Buzz Focus: Get Those 15 Minutes of Fame in 2007
    Is it already February? Well, nothing starts a year off like a few predictions for hot new trends in the online mediaverse!
  • Markets Focus: The Lost Generation?
    For years, online marketers have dismissed men over age 65 with the following reasoning: Senior men don't do anything but e-mail.
  • Web U: SEO Toolbox Redux
    It's February and just more than a year since WebU articles started flowing from my keyboard. The holiday shopping season is behind us; consumers have received credit card statements that chilled them to the bone.
  • 5 Questions For: Jason Glickman
    Jason Glickman co-founded Tremor Media, a provider of online advertising products and services specializing in in-banner and in-stream video and emerging interactive technologies.
  • Best Online Publishers: Women/Health
    Whether it's boomers looking for parenting advice or young women seeking fitness tips, iVillage has continued to build a healthy and vibrant community.
  • Best Online Publishers: Blogs/Commentary
    It's only fair to split the "You" that Time magazine selected for its 2006 "Person of the Year" into two camps: People who prior to recent high-tech advances had little hope of impacting popular culture versus the celebrities, professionals, and insanely talented individuals who'd have a media presence with or without blogs and YouTube.
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