Results for January 2008
  • Bowl Game 
    The addictive word game on freerice.com may have already busted many New Year's resolutions to quit procrastinating (20 grains). For every correct definition, the site's advertisers donate the cost of 20 grains of rice to the United Nations World Food Programme. Seriously, how can you not play?
  • Pinging in Your Pocket
    Is that an ad in your pants, or are you just happy to see me? Ready or not, outdoor advertising is about to reach into your pocket.
  • Locomobilization
    If pop is a dirty word in the music biz, then singer Kylie Minogue will make the social networking world feel downright filthy.
  • X-Rated Ad
    We may have found Dom DeLuise's evil kid brother. And he has a solution to pesky pre-roll probs - product placement.
  • Fashion Victims
    It s kind of comforting to know that for every Life&Style Weekly profile of Joy Behar's apartment and E! Online video clip of Britney's latest drug store cowgirl escapade, a group like PETA isn't afraid to go balls out in targeting fur-friendly celebs.
  • Beating their Meat
    As if further proof were needed that consumers have a deep and abiding attachment to processed meat, patrons at a Las Vegas Burger King were tricked into providing it. The Web video "Whopper Freakout" shows unsuspecting customers ordering Whoppers, only to be told that the signature burger is no longer on the menu.
  • 5 QUESTIONS FOR
    It really is a small world, after all. While Jacques-Hervé Roubert has never visited the Walt Disney spectacle, his worldliness leads us to believe he's at least familiar with the oft-quoted saying. Since 2000, Roubert has expanded the interactive agency Nurun,
  • Behind the Numbers: Going Big Bucks Hunting
    Nobody should be surprised anymore that ad dollars are going online. But the rate at which those dollars are getting sucked up is incredible.
  • WebU: Toward A More Perfect Union
    I have yet to encounter a search professional who has all the pieces of a full-blown search campaign working in full harmony.
  • Logging In: The Sound of One Hand Clapping
    We have watched the Internet weave its way into the fabric of just about every facet of daily life. First it was content, then communications, then commerce, then search and so on. Now the digital behemoth seems poised to devour traditional advertising and marketing as we know it.
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