The addictive word game on freerice.com may have already busted many New Year's resolutions to quit procrastinating (20 grains). For every correct definition, the site's advertisers donate the cost of 20 grains of rice to the United Nations World Food Programme. Seriously, how can you not play?
Is that an ad in your pants, or are you just happy to see me? Ready or not, outdoor advertising is about to reach into your pocket.
If pop is a dirty word in the music biz, then singer Kylie Minogue will make the social networking world feel downright filthy.
We may have found Dom DeLuise's evil kid brother. And he has a solution to pesky pre-roll probs - product placement.
It s kind of comforting to know that for every Life&Style Weekly profile of Joy Behar's apartment and E! Online video clip of Britney's latest drug store cowgirl escapade, a group like PETA isn't afraid to go balls out in targeting fur-friendly celebs.
As if further proof were needed that consumers have a deep and abiding attachment to processed meat, patrons at a Las Vegas Burger King were tricked into providing it. The Web video "Whopper Freakout" shows unsuspecting customers ordering Whoppers, only to be told that the signature burger is no longer on the menu.
It really is a small world, after all. While Jacques-Hervé Roubert has never visited the Walt Disney spectacle, his worldliness leads us to believe he's at least familiar with the oft-quoted saying. Since 2000, Roubert has expanded the interactive agency Nurun,
Nobody should be surprised anymore that ad dollars are going online. But the rate at which those dollars are getting sucked up is incredible.
I have yet to encounter a search professional who has all the pieces of a full-blown search campaign working in full harmony.
We have watched the Internet weave its way into the fabric of just about every facet of daily life. First it was content, then communications, then commerce, then search and so on. Now the digital behemoth seems poised to devour traditional advertising and marketing as we know it.