Results for February 2007

Cross-Media Case Study: Chain Reaction
Mmm, pizza. Fragrant tomato sauce. A thin, crisp crust, slightly charred on the bottom, topped with melted mozzarella and crumbles of savory Italian sausage. The first hot, spicy bite - oh, excuse me. Is this making you hungry?» 0 Comments
Web U: Adding the Missing Link
Remember the coveted dmoz link? You'd eagerly submit your Web site to a relevant dmoz category and then wait patiently for a week, impatiently for a month. If your submission still wasn't accepted by then, you'd slowly but surely feel heartburn starting below your rib cage, due to your brand new ulcer.» 0 Comments
Search Focus: Niche Marketers Experiment
My great-uncle ran a typesetting company for 20-plus years. It thrived because most businesses relied heavily on typesetters to create their advertisements. Print marketing was the foundation of how businesses reached out to their audiences for years.» 0 Comments
Creative Roundtable: Bahamavention...Hot or Not?
Overworked? Overstressed? Undertanned? If the answer is "yes (and, honestly, who among us can't answer "yes" to all three?), you're a prime candidate for a Bahamavention, according to the creative minds at Fallon in Minneapolis, who developed the Bahamavention Web site.» 0 Comments
Opening Doors for Shoppers
The recent holiday shopping season spawned a new Web animal: the vendor shopping portal.» 0 Comments
Numbers Game
Oh, to be a fly on the (virtual) wall. Gaming advertisers have long wished they had better insight into players' behavior, both on and off gaming platforms.» 0 Comments
Protecting Your Brand's Good Name
Data security management no longer just means VPNs and firewalls. It includes preventing online abuse and fraud such as phishing, spamming, counterfeit sales, and unauthorized logo use.» 0 Comments
Banners on the Go
The mobile online interface has taken another step toward following the Internet model, with the launch of Yahoo's new graphical advertising platform for its mobile Web service, which places small banners on some Yahoo mobile Web screens.» 0 Comments
DIY Advertising for the Little Guy
Now small businesses that want to try online video advertising can do so with FourSpots. This Atlanta-based startup describes itself as an online video ad exchange.» 0 Comments
Zagat Makes Ads Appetizing
Interstitials certainly annoy some people. But Dan Entin has a hunch that mobile users will gladly view ads on their cell phones in exchange for free games -- something they're used to paying for.» 0 Comments
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