Results for February 2007

Cross-Media Case Study: Chain Reaction Posted by Liz Tascio on Feb 27, 11:13 AM

Mmm, pizza. Fragrant tomato sauce. A thin, crisp crust, slightly charred on the bottom, topped with melted mozzarella and crumbles of savory Italian sausage. The first hot, spicy bite - oh, excuse me. Is this making you hungry?» 0 Comments

Web U: Adding the Missing Link Posted by Todd Friesen on Feb 27, 11:09 AM

Remember the coveted dmoz link? You'd eagerly submit your Web site to a relevant dmoz category and then wait patiently for a week, impatiently for a month. If your submission still wasn't accepted by then, you'd slowly but surely feel heartburn starting below your rib cage, due to your brand new ulcer.» 0 Comments

Search Focus: Niche Marketers Experiment Posted by Andrew Wetzler on Feb 27, 11:06 AM

My great-uncle ran a typesetting company for 20-plus years. It thrived because most businesses relied heavily on typesetters to create their advertisements. Print marketing was the foundation of how businesses reached out to their audiences for years.» 0 Comments

Creative Roundtable: Bahamavention...Hot or Not? Posted by Christine Champagne on Feb 27, 11:02 AM

Overworked? Overstressed? Undertanned? If the answer is "yes (and, honestly, who among us can't answer "yes" to all three?), you're a prime candidate for a Bahamavention, according to the creative minds at Fallon in Minneapolis, who developed the Bahamavention Web site.» 0 Comments

Opening Doors for Shoppers Posted by Jonathan Blum on Feb 27, 10:59 AM

The recent holiday shopping season spawned a new Web animal: the vendor shopping portal.» 0 Comments

Numbers Game Posted by Lynn Russo Whylly on Feb 27, 10:55 AM

Oh, to be a fly on the (virtual) wall. Gaming advertisers have long wished they had better insight into players' behavior, both on and off gaming platforms.» 0 Comments

Protecting Your Brand's Good Name Posted by Lynn Russo Whylly on Feb 27, 10:52 AM

Data security management no longer just means VPNs and firewalls. It includes preventing online abuse and fraud such as phishing, spamming, counterfeit sales, and unauthorized logo use.» 0 Comments

Banners on the Go Posted by Lynn Russo Whylly on Feb 27, 10:49 AM

The mobile online interface has taken another step toward following the Internet model, with the launch of Yahoo's new graphical advertising platform for its mobile Web service, which places small banners on some Yahoo mobile Web screens.» 0 Comments

DIY Advertising for the Little Guy Posted by Liz Tascio on Feb 27, 10:45 AM

Now small businesses that want to try online video advertising can do so with FourSpots. This Atlanta-based startup describes itself as an online video ad exchange.» 0 Comments

Zagat Makes Ads Appetizing Posted by Lynn Russo Whylly on Feb 27, 10:41 AM

Interstitials certainly annoy some people. But Dan Entin has a hunch that mobile users will gladly view ads on their cell phones in exchange for free games -- something they're used to paying for.» 0 Comments

« Previous Entries