Results for February 2005
  • Q&A: Andreas Combuechen CEO, Chief Creative Officer, Atmosphere BBDO, New York
    Andreas Combuechen, CEO and chief creative officer of Atmosphere, the New York-based digital arm of BBDO North America, has been building the agency's client roster and garnering accolades since the unit launched in 1999. One of the top 50 interactive agencies, Atmosphere represents blue chip marketers including America Online (AOL), Cingular Wireless, Frito-Lay, General Electric, and the New York Stock Exchange. The agency's work has been recognized by the One Show and AD:Tech, and received Andy, Effie, and Cannes Festival honors. OMMA's Lee Hall spoke recently with Combuechen on a variety of topics.
  • CurrentThinking: What's in the Bag?
    Client entertaining encompasses a wide array of events, social occasions, meals, and gifts that require a submitted expense report to obtain reimbursement.
  • InternetUniversity: High Art and Rank
    The $64,000 Question With the $16 Answer
  • Behind the Numbers: Web Explosion
    Blogging, marketing, and lead generation
  • SearchFocus: The Search Hole
    Your offline marketing drives people to search
  • Agency Profile: Mediasmith
    Scrappy shop puts planning front and center
  • Frontier: Content Meets Mobility
    Watching television on cell phones? Atlanta, Ga.-based SmartVideo Technologies recently launched a video service for wireless phones with several content distribution partnerships.
  • Frontier: TV, All the Time
    When Andy Warhol said everybody will be famous for 15 minutes, he probably didn't think that people would be able to access their own 24/7 global, interactive TV network.
  • Market Focus: Targeting Boomer Women
    Understanding their empowered mindset is key
  • Feature: Creative Conundrum
    Love it or hate it, technology is enabling a creative renaissance on the Web and engaging consumers
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