Results for March 2006
  • Log Off: Time for Spring Cleaning
    A surge in search is a sign of how lost we feel online.
  • Behind The Numbers: Eyeballing the Future of Web Video
    Online video spending is up, but the picture remains unclear.
  • Behavioral Focus: Target Behaviorally, Think Globally
    The interest in behavioral targeting outside the U.S. isn't surprising.
  • The Brand Side of Search
    Could Google get knocked from search's top perch?
  • Sales Focus: Sell the Brand, Not the Ad
    Don't forget the users--oh, and stop calling them users.
  • Markets Focus: Post-Graduate Women's Studies
    Why are marketers missing the mark with this busy online audience?
  • Industry Watch: Learning From the Movies
    Engaging young eyeballs online? That's entertainment....
  • Web U: Search Your Site for Answers
    A quick and dirty guide to digging for info about your site --and others'.
  • 5 Questions for ValueClick Media's David A. Yovanno
    Omma Editor Tobi Elkin talks to ValueClick Media's general manager, David A. Yovanno.
  • Consoles at a Crossroads
    Why are advertisers still so reluctant to pursue branding opportunities within video games? The biggest reason: There's still no third-party measurement and ratings support for this $10 billion industry.

    Nielsen Interactive Entertainment promised a universal games ratings system by mid-2005, but Nielsen now says the system may not be ready until mid-2007. NIE senior vice president Michael Dowling admits the delay may keep some advertisers away from video games, but he insists there's a bright future for dynamic, in-game advertising in the next generation of game consoles.

    As gamers trade in their old Xboxes and PlayStations for ...

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