Results for March 2006

Log Off: Time for Spring Cleaning Posted by Kathy Sharpe on Mar 21, 11:58 AM

A surge in search is a sign of how lost we feel online.» 0 Comments

Behind The Numbers: Eyeballing the Future of Web Video Posted by Lynn Russo on Mar 21, 11:54 AM

Online video spending is up, but the picture remains unclear.» 0 Comments

Behavioral Focus: Target Behaviorally, Think Globally Posted by Geoffrey Alexander on Mar 21, 11:51 AM

The interest in behavioral targeting outside the U.S. isn't surprising.» 0 Comments

The Brand Side of Search Posted by Stephen Governale on Mar 21, 11:46 AM

Could Google get knocked from search's top perch?» 0 Comments

Sales Focus: Sell the Brand, Not the Ad Posted by Ari Rosenberg on Mar 21, 11:31 AM

Don't forget the users--oh, and stop calling them users.» 0 Comments

Markets Focus: Post-Graduate Women's Studies Posted by Larry Dobrow on Mar 21, 11:20 AM

Why are marketers missing the mark with this busy online audience?» 0 Comments

Industry Watch: Learning From the Movies Posted by Ross Fadner on Mar 21, 11:14 AM

Engaging young eyeballs online? That's entertainment....» 0 Comments

Web U: Search Your Site for Answers Posted by Todd Friesen on Mar 21, 11:09 AM

A quick and dirty guide to digging for info about your site --and others'.» 0 Comments

5 Questions for ValueClick Media's David A. Yovanno Posted by Tobi Elkin on Mar 21, 11:04 AM

Omma Editor Tobi Elkin talks to ValueClick Media's general manager, David A. Yovanno.» 0 Comments

Consoles at a Crossroads Posted by Ross Fadner on Mar 21, 10:56 AM

Why are advertisers still so reluctant to pursue branding opportunities within video games? The biggest reason: There's still no third-party measurement and ratings support for this $10 billion industry.

Nielsen Interactive Entertainment promised a universal games ratings system by mid-2005, but Nielsen now says the system may not be ready until mid-2007. NIE senior vice president Michael Dowling admits the delay may keep some advertisers away from video games, but he insists there's a bright future for dynamic, in-game advertising in the next generation of game consoles.

As gamers trade in their old Xboxes and PlayStations for ...» 0 Comments

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