Results for February 2001
  • InternetUniversity: Wireless Web
    Wireless Internet is fast becoming a necessary business tool for some, while remaining a cool toy for others. Regardless of its use, however, the wireless Internet community is growing. People are starting to connect to the Internet from their cell phones and handheld personal assistants (PDAs) to get directions, stock quotes and even to receive email. But how does it all work and what does it mean for advertisers?

    First off, market research indicates that by 2003 there will be over 700 million Wireless Access Protocol (WAP) enabled cell phones in the market, and enthusiasts claim those cell phones ...

    Radio is a medium that is changing a great deal in this age when multiple media are constantly coming together. By far, radio has converged the most with the Internet and doesn’t appear to be slowing down. The online listening frenzy has only been fueled by the likes of file-sharing programs such as Napster and the sheer variety of tunes the Internet provides. Media buyers and planners must be aware of the implications radio convergence has for their decisions and how to best use it to their advantage.

    “2001 will be a big year for offline radio going online,” ...

  • AGENCY PROFILE: OgilvyInteractive Worldwide
    The Ogilvy Group—the world’s eighth-largest agency network and a company with an illustrious brand image of its own, burnished by the trailblazing achievements of founder David Ogilvy—began providing clients with “electronic marketing services” in 1984.

    Originally part of Ogilvy’s non-traditional media group, the interactive division moved under the umbrella of Ogilvy One, the agency’s direct marketing arm, in 1995. From initial billings of $100,000, OgilvyInteractive has risen to become one of the top interactive agencies, with $250 million in U.S. billings and a total of $300 million worldwide last year.

    One of the few traditional agencies to penetrate ...

  • Media for the Online World - I Want My W-E-B
    Driving home from work the other day, I had my radio tuned to my favorite classic rock station. To my delight, Dire Straits’ “Money for Nothing” came on the air. I always associate this song with the video and those early days of MTV. I was just starting college when MTV launched almost 20 years ago, and I remember it was such a novelty. Back then, few people could actually get the cable channel. In fact, “Money for Nothing” parodied the music channel’s ad campaign urging viewers to call their cable operator and say, “I WANT MY MTV!”

    The ...