It's only the first look at in-depth data from one of the most controversial TV technologies, but analysts say TiVo's new measurement service is, above all, a look into the future.» 0 Comments
The online industry is built on the foundation of innovation - make it new, different, faster, and better. In contrast, the advertising industry predominately relies on the tried and true - the thirty-second commercial, the placing of ads during the daytime to reach Moms, and the use of bikini-clad models to sell beer. However, one agency is trying to be different by marrying the concept of innovation and advertising.» 0 Comments
