With all the discussion--and anxiety among media companies--about "world domination" by the major search companies, you might think that nearly all activity on the Web begins with search.
When it comes to capturing the attention and loyalty of younger men, the typical "push an ad to them and hope they pay attention" model no longer cuts it. Younger men want more.
Online advertisers continue to ignore military families, a large, hugely loyal group of consumers practically begging for attention.
There are a few things that really annoy me when done incorrectly, and in the long run they will really irritate your CFO as well. The first is e-mail addresses that don't match the domain of the Web site. There is no excuse for this marketing faux pas. This is not an opportunity for you to be creative or work in the name of your new puppy.
Michele Hughes is responsible for providing digital marketing services and solutions to Procter & Gamble's brand-building teams. A 16-year veteran of P&G, Hughes began her career there in the IT department of the UK organization.
Engagement, that highly prized but elusive criteria for evaluating Web audiences, has a new yardstick courtesy of Web analytics firm WebTrends. Its Marketing Lab 2 product suite lets marketers attach specific values to each of their Web pages or interactions on those pages and then automatically calculate an engagement score for every visitor.
Those tacky commercials from the local auto shop may be standard fare cable, but they aren't gonna play on the Internet.
Only four months after formally launching, mobile startup Quattro Wireless has raised $12.3 million in a second-round of venture financing led by Globespan Capital Partners. Quattro develops mobile Web sites and marketing campaigns and is building a mobile platform linking publishers and advertisers.
Apple Inc. left early adopters fuming when it cut the price on its 8-gigabyte iPhone by $200 in September only two months after launching the device. The move marked a rare misstep by Apple when it comes to maintaining customer loyalty.
Video ad network Tremor Media and video-based e-commerce network ExpoTV have teamed up to let advertisers incorporate product testimonials into online ads. Through the partnership, advertisers on Tremor's network of more than 800 sites can embed ExpoTV's "Videopinion" user reviews into display ads.