• Not All Reality Shows Capture Audiences (AP)
    "Are You Hot?" isn't, and there are empty seats at the reception for "Married by America." Both reality series drew audiences of 6.9 million people last week, which put them in 71st and 72nd place in Nielsen Media Research's list of most popular programs.
  • Turner Likely to Remain on AOL Time Warner Board (Variety)
    Ted Turner said Tuesday he would likely keep his seat on AOL Time Warner's board and that he has been pushing for some more media-savvy directors, including journalists, to be added to the slate.
  • Ephedra Marketers Take Cover (NYT)
    After a pitcher's death, marketers of dietary supplements are trying to dodge the taint of ephedra.
  • TiVo Less of a Threat? (AdAge.com)
    Recent internal research by Procter & Gamble Co. indicates that consumers who fast-forward through ads with digital personal video recorders such as TiVo still recall those ads at roughly the same rates as people who see them at normal speed in real time.
  • Hachette Sees 10-15% U.S. Ads Revenue Rise (Reuters)
    Hachette Filipacchi Medias (HFM), Lagardere SCA's magazine publisher, has seen a 10-15 percent rise in advertising revenues in the United States in the first quarter, HFM's chairman said on Thursday.
  • Aegis Sees European Ad Market Growth in '03 (Reuters)
    Britain's Aegis Group Plc, Europe's largest advertising media buyer, said on Tuesday it expected the European ad market to start growing again in 2003, as it posted a 13% rise in underlying annual profit.
  • A Men's Version of Lucky Magazine (NYTimes.com)
    Conde Nast Publications has given the green light to a men's version of Lucky, its shopping magazine for women.
  • A&E Tries to Turn Its Fortunes Around (AP)
    It's the smallest of signs, but Bill Kurtis hopes his recent trip from Chicago to Gary, Ind., is an indication that things may get better at the A&E Network.
  • Oscar Ads Hit Record Price Despite War Jitters (Reuters)
    The average cost of a 30-second advertisement during the Academy Awards this year rose about 10 percent to a record of $1.3 million to $1.45 million, broadcaster ABC said on Thursday.
  • Moderation is Urged for Alcohol Ads (NYTimes.com)
    A trade group is trying to wean the alcohol industry from full-figured twins and other racy images.
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