Whenever I hear "Radio is a frequency medium" I shudder. It implies two things, neither good. Either Radio messages don't communicate very well, so you need say it again and again just to be sure. Or Radio's reach is so limited that any typical schedule soon runs out of new listeners.
U.S. television networks ABC and CBS got a head start on booking early commitments for commercial time from advertisers, with both securing price increases of close to 5 percent, media sources said.
The broadcast prime-time upfront marketplace moved at a steady, methodical pace last week, with five of the six networks writing significant business. ABC by press time last Friday had sold virtually all of its upfront inventory. CBS had written about half of its for-sale inventory, as had sibling network UPN, which is being sold in conjunction.
Urban Chinese teens download hip-hop tunes to trendy Nokia cell phones, guzzle icy Cokes after shooting hoops in Nike shoes and munch fries at McDonald's after school. Does that mean they're just like young consumers anywhere in the world?
As business travel picks up, British Airways and Virgin Atlantic have created advertising campaigns to promote their business-class service to American executives. Virgin Atlantic's $4.5 million campaign focuses on the carrier's 16 daily flights out of its nine gateways in the United States. Each flight has been given a name that evokes the romance and elegance of travel in years past and is described on new Web sites - one for each flight - and in ads in regional editions of national magazines.
VNU NV said its unit Nielsen Media Research International has acquired BBC De Media en Reclame Bank BV, a leading advertising intelligence company in the Netherlands. The financial details of the deal were not disclosed.
For decades now, "Today" and "Good Morning America" have gone at each other like the New York Yankees and Boston Red Sox, tracking each other's performance in the Nielsen ratings as if they were morning box scores (CBS's "The Early Show," the Cleveland Indians of the network morning shows, remains a distant third). But lately, "Good Morning America" has been displaying an aggressive feistiness - both on camera and, judging by a visit last Wednesday, backstage as well -drawn at least partly from a recent rise in its fortunes.
At a WPP Group annual meeting in London a few years ago, one shareholder asked about the holding company's CEO succession plan. As chairman Philip Lader began to respond, CEO Martin Sorrell cut him off. Sorrell gave the investor a withering look and curtly replied that WPP would deal with the situation in due course.
Each year, Ad Age focuses this special report on women in agencies, marketing and media whose accomplishments and potential demand attention. The honorees are chosen not only because of where they are, but where they're going. In short, they are executives creating the industry's future; they are truly Women to Watch.
TV Guide Channel, which has built an identity around red carpet broadcasts, is adding another with a live Saab-sponsored Tony Awards pre-show on June 6. The unusual aspect of this integrated deal -- in which the new Saab 9-7X SUV will have a starring role next to the red carpet and stars will pose for interviews on a platform adorned with Saab's logo -- is that the sponsor brought the buy to the network.