If you've stuck with us till the bitter end, here's two TV-related duets you just might enjoy (disclaimer: probably for "Scrubs" and Zooey Deschanel fans only.) For "Scrubs" folks, here's a reteaming
of co-stars Zach Braff and Donald Faison with a "bromance"-like touch. Finally, there's the "adorkable" Zooey Deschanel, star of one of the few hits of the new TV season, "New Girl," with her "(500) Days of Summer" co-star Joseph Gordon-Levitt, asking us the musical question of the season.
Want to hear about what went wrong this year, TV content-wise? First, check out Alan Sepinwall's pan
of the worst TV he watched this past year -- including every diner scene on Two Broke Girls" (we agree.) If it's trash TV you want to trash, no better target than reality TV -- from its most annoying stars
to the worst shows.
"The inertia that has kept consumers from bolting from traditional content providers is beginning to erode as a new generation remakes media in its own image," writes David Carr in this analysis of the current media scene (published last week, but it functions as a good end-of-the-year summing up). Weaving together trends and events of 2011, Carr gets in his own well-written zingers about some of the year's losers. For example: "The Daily, an iPad-only newspaper started by the News Corporation, came out to a herald of trumpets and now hears only the sound of crickets." And "As for your …
"Keith Olbermann, who came to Current TV this year to remake the channel and compete against his old home, MSNBC, is sitting out the biggest political nights of the season," writes Brian Stelter. So Olbermann is not set to anchor Current's coverage of the New Hampshire primary or the Iowa caucus. What gives? Perhaps "new tension between Mr. Olbermann and the managers at Current, who are trying to create a progressive-oriented cable news channel," writes Stelter. Lots more behind-the-scenes scuttlebutt and analysis here.
Slowing down a case that the Tribune Co. had hoped to resolve within the next few months, a federal judge said he won't hold a hearing on plans to end the company's three-year bankruptcy until May at the earliest. Tribune is the parent company of such newspapers as the Los Angeles Times and the Chicago Tribune, along with other media properties. "The case could end 'very quickly' if the two sides resolve their differences, 'but the track record of this case suggests that won't happen,'" according to law professor Douglas Baird, as quoted in the L.A. Times.
It was an eventful year for content owners, especially legally, with their attempt to pass a law that make "other players in the digital space... assume more responsibility in protecting brands and IP rights" through the Stop Online Piracy Act. Jeff Roberts discusses this and other content trends that should continue into the new year.
As we near the end of, not only 2011, but a traditionally news-light week, we get down to the inevitable top-10, year-end features. So here's Adweek's 10 most-read press stories of the year. Some explore content issues, like Psychology Today's discussing what sounds like a racist study, while others highlight how print pubs are dealing with the digitzation of content, especially magazines moving to mobile devices. There's also a number of business success (or failure) stories, like no. 1 on the list: "A Year of Tina Brown and Newsweek Still Needs A Savior."
For quick insight into 2011's agency news, have a listen to this short MP3, in which AgencySpy editor Kiran Aditham discusses this year's major trends. Number one, he says, is "major brands severing long-term relationships" -- including S.C. Johnson and, still to come, General Motors.
"Will 'American Idol' come back as big as last year, or has ‘The X Factor’ created viewer fatigue for singing competitions?” “Do viewers still remember AMC's 'Mad Men'?" These are among the "mid-season burning questions" relating to TV programming and ratings that Michael Schneider asks -- and attempts to answer. …
The publisher of daily free paper AMNew York, Paul Turcotte, is leaving the end of the year. This is the second big masthead change since editor in chief Diane Goldie left for Newsday. There's no word on a replacement for Turcotte, which does not bode well for the paper, writes Chris O'Shea, noting there's "obviously a lot of work needed to be done to right that ship."