Attention cooks -- a recipe for rolls in the current issue of Southern Living magazine could be hazardous.

Sen. John McCain said on Tuesday that he was trying to resolve a controversy over media ownership limits so a bill cracking down on broadcast television and radio indecency could proceed to a Senate vote.

The Thursday-night ratings leader ends its long run in May, so NBC needs a solid replacement to keep viewers -- and advertisers -- happy.

The Ad Council has forged a new partnership with the four major broadcast TV networks to develop PSAs they hope will educate parents about the V-chip. ABC, CBS, Fox and NBC will work together with the Ad Council to tailor common themes and messages for the announcements.

The N.A.A.C.P. and leading members of Congress from both parties, including Senator Hillary Rodham Clinton, have added their voices to the growing number complaining that the proposed changes in how Nielsen gathers local television ratings will drastically undercount the number of black and Hispanic viewers.

The upfront's not that big a deal to advertiser-friendly Discovery Communications. Not when cross-platform and integrated deals worth from $5 million to $100 million already account for more than 20 percent of the programmers' total ad revenues, said Joe Abruzzese, president, advertising sales, for Discovery U.S. Discovery has 10 such deals already in place and expects to close a few more in the next few months, including one worth $100 million, he said.

The man behind "Survivor" and "The Apprentice" has taken reality TV from frivolous antics on tropical islands and Wall Street to the deadly serious subject of kidnapped children. CBS television has ordered, and producer Mark Burnett has delivered, a pilot episode for a new reality series that tracks a special team of experts in covert missions as it sets out to find and rescue abducted youngsters.

This is the transcript of a March 26 online chat on the Forbes.com CEO Network with Ken Auletta, the author of Backstory: Inside the Business of News. The book is a collection of Auletta pieces on the subject of journalism, most of which originally appeared in The New Yorker. The chat was hosted by Mark Lewis, the Forbes.com books editor.

NBC has rewarded Jay Leno, the ratings leader in late-night television, with a five-year contract extension that will continue his run as host of "The Tonight Show With Jay Leno" until the end of the decade.

The introduction of cable television into American homes brought with it the choice of dozens of channels, instead of the eight or nine that used to be broadcast over the airwaves. And ever since, American homes have echoed with a single complaint: "A hundred channels... and there is still nothing on."