• Where Have Baseball Players' Endorsements Gone? (USA Today)
    Even as Major League Baseball heads into its post-season, the stars of America's pastime don't seem to be getting much face time in national TV ads and endorsements.
  • U.S. Plans Own Arab-Language TV Network (AP)
    In an attempt to compete with al-Jazeera and other Arab news channels, the Bush administration expects to start its own round-the-clock Arab-language satellite television network before year's end.
  • Schwarzenegger Super-Contributor Gets Own TV Ad Tag Line (SFGate)
    There are special interests. And then there are very special interests, like Indian tribes and labor unions -- the kind that get their own tag line at the end of campaign commercials.
  • Life As a Product Placement (CNN Money)
    In the Age of TiVo, will everything be an ad?
  • Viacom Says Slow Local Ad Market to Weigh (Reuters)
    Viacom Inc., which owns television networks CBS, MTV and Nickelodeon, on Wednesday cut its profit and revenue growth outlook for the year, citing a slowdown in local advertising markets.
  • Now for a Serving of Steamy Hot Copy (New York Daily News)
    Gimme a grande soy latte with a shot of hot sex, please. A new mag called NYHS (short for "New York Hot Sex") will perk up patrons at select Starbucks across the city today.
  • Subway's New Campaign (New York Times)
    Years after Burger King urged consumers to "Have it your way," another fast-food marketer, Subway Restaurants, is reassuring them they can have it both ways.
  • Analyst: TV Ads in Jeopardy (Mermigas on Media)
    News Corp. Chairman Rupert Murdoch's recent suggestion, about putting a free personal video recorder in every DirecTV subscriber home within a year of taking control of the satellite provider, dramatically underscores why such playback devices must be regulated to prevent the massive undermining of TV advertising revenues, according to a leading Wall Street analyst.
  • Latest Fashion for Marketers: Product Couture (USA Today)
    Among the hottest accessories showing up on runways at the annual fashion fest here are paid placements of consumer products, from cell phones to birth control.
  • Changing of the Guard at J. Walter Thompson (New York Times)
    It is difficult for an agency as old as J. Walter Thompson, which will turn 140 next year, to record some firsts at so venerable an age. But it will do just that with a rare changing of the guard.
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