Newspaper print advertising revenue fell a record 9.4% last year, although growth from online ads held the overall newspaper revenue slip to 7.9%, according to a study by the Newspaper Association of America. The drop is the largest since the trade group started keeping track in 1950, topping the previous 9% decline in 2001. The NAA also saw a 16.5% drop in print classifieds, as slowing consumer spending and the real estate crash have taken their toll. Internet advertising revenue at newspapers was up almost 19% in 2007, the report adds, but even that has cooled off from its year-ago …

For its upfront, arts network Ovation is meeting one-on-one with advertisers and buyers to pitch them on new partnership possibilities that may make up for its relatively small reach. The relaunched channel--in 28 million homes--is touting its deals with about 50 museums and cultural institutions to offer advertisers a chance to target consumers at those venues. For instance, Ovation already brokered a deal between the Museum of Natural History in New York and Geico around the museum's "Human Origins" exhibit, with the insurance company getting on-site placement for its logo while Ovation got a cut of the package. With advertisers …

In a major embarrassment for British Airways, the carrier has pulled a multimillion-dollar ad campaign for its new Terminal 5 at London's Heathrow Airport as highly publicized lost luggage and long delays have marked the new facility's opening. BA had planned a TV, print and online effort touting the speed and efficiency of Terminal 5, but it now says that won't be on until "later in the year." Bartle Bogle Hegarty, the airline's agency, was actually still filming the TV spot when the company decided to delay it. Some predict the public's high opinion of BA may limit the long-term …

MTV Networks is taking a pass on an elaborate upfront presentation this year, but will still--on May 8--give buyers and clients a look at upcoming programming across its portfolio. Once one of cable's most lavish upfront events, Hank Close, president of U.S. ad sales for the Viacom unit, says this year's version will last but an hour and will deliver a concise message. "We're no longer locked into having to do a long presentation," he says. "I've listened to [the] marketplace, and while we've done great shows in the past--ones that were greeted with a lot of enthusiasm--this is more …

While Tito Ortiz, a former Ultimate Fighting Champion, didn't make the "celebrity Apprentice" cut, he has bounced back off the canvas with a new reality show on cable net G4. Ortiz is now developing "Anytown Beatdown," a mixed martial arts (MMA) series featuring people resolving differences via cage-fighting. Ortiz, who is nicknamed the "Huntington Beach Bad Boy" and is among the better-known figures in the fast-growing sport, will train participants in MMA before they fight it out. Comcast-owned G4 has been looking to move away from its video-game focus with shows like "Lost" and "Heroes."

Maidenform is set to roll out a new national ad campaign tagged "This Feels Right" that will spread across print, digital and out-of-home. The first executions are themed: "Out with the old. In with the new," and feature the company's new backless bra. But the overall campaign pulls in other new Maidenform launches through this year. Print ads will run in magazines including Cosmopolitan, Glamour, People en Español and InStyle, while digital is set for MySpace, along with women's lifestyle, celebrity, entertainment and fashion sites. "We are excited about our new campaign initiative that will reinforce Maidenform's ongoing commitment to …