While Tito Ortiz, a former Ultimate Fighting Champion, didn't make the "celebrity Apprentice" cut, he has bounced back off the canvas with a new reality show on cable net G4. Ortiz is now developing "Anytown Beatdown," a mixed martial arts (MMA) series featuring people resolving differences via cage-fighting. Ortiz, who is nicknamed the "Huntington Beach Bad Boy" and is among the better-known figures in the fast-growing sport, will train participants in MMA before they fight it out. Comcast-owned G4 has been looking to move away from its video-game focus with shows like "Lost" and "Heroes."

New York-based agency Union has launched an "eco-friendly" unit named Union Green so it can work on customized campaigns in green advertising. And first on its list is to bridge any gaps between a brand's message and its actual practices. "The reality is that even green message advertising created by brands who want to say they are making a difference is far from being green itself," says founder and president Bob Wyatt. The shop starts with a flagship account from the National Wildlife Federation, and is rolling out a campaign for it to urge people to spend more time …

The low-power television industry says it is facing a "death sentence" due to a kink in the government's move to force all broadcasters to shift to digital signals--and its trade group wants the courts to stay the alleged execution. The Community Broadcasters Association, which represents owners of small television stations, is asking the Federal Communications Commission to ban digital set-top converter boxes that are not equipped to receive analog signals, a ploy that could derail the entire transition. Currently, as of Feb. 18, 2009, all full-power television stations in the U.S. will have to stop broadcasting in analog signal--and …

Comedy Central has picked up magazine-news show spoof "David Alan Grier's Chocolate News," along with reality-show takeoff "Reality Bites" as the two join "Krod Mandoon" and the "Flaming Sword of Fire" as new offerings on the network. "We are thrilled to be moving ahead with these two totally unique series that bring fresh new concepts and distinctive points of view to Comedy Central that will appeal not only to the channel's core audience, but to fans of David's and fans of the reality craze," says Lauren Corrao, president of original programming and development at the cable channel. "David brings a …

Next month, Spike TV will air the complete "Star Wars" saga over two weekends, the first time all six movies will be shown together on basic cable. Airing Friday, April 4 through Sunday, April 6 and Friday, April 11 through Sunday, April 13, the run includes the broadcast premiere of "Star Wars: Episode III Revenge of the Sith" and basic-cable premieres of "The Phantom Menace" and "Attack of the Clones." The presentation will feature uncut, digitally remastered versions of the films, while viewers will also get a look at special features provided by Lucasfilm, including behind-the-scenes peeks and an exclusive …

Carnival Cruise Lines has picked seven agencies to participate in its U.S. marketing services review, according to consultancy Ark Advisors, which is managing the process. Among the contenders are Havas units Arnold and Euro RSCG in New York; MDC Partners' Kirshenbaum Bond + Partners; Omnicom Group's BBDO; and Interpublic's DraftFCB, McCann Erickson and Deutsch. Carnival executives will visit the shops next month before picking the finalists. The cruise line, with annual media spending of $70 million to $80 million annually, wants to wrap up the review by the end of May, and is looking to consolidate creative and media …