• NBC Series Hopes to Get the Bounce, Not the Jinx
    It happens every other year. The Olympics, a spectacular hit on television, come to an end. And soon after the closing ceremonies a new show that received torrents of promotion during the Games makes its debut, accompanied by the high hopes of the network's entertainment division.
  • Cable News Networks Report August Sales Spike
    The two major cable news networks said they are seeing a boost in ad spending by marketers following strong TV ratings for the Democratic National Convention last month and this week's Republican National Convention taking place in the hometown of many media buyers.
  • Ad War Rages On Despite Convention
    Breaking with tradition, groups across the political spectrum keep up television spots.
  • GOP 2004: Which Media Outlets Have the Most Floor Space?
    Size isn't everything, but as long as we're counting, which media operation reserved the most floor space for their headquarters at the Republican National Convention?
  • New Magazines for Black Men Proudly Redefine the Pinup
    In the pages of King, a bimonthly men's magazine for the rims, bling and sneakers set, one thing is prized more than a taut waistline and a pretty face, shapely legs or a perky bosom: a large behind.
  • Miller or Bud: A Matter of Taste
    Ever since the low-carbohydrate craze gave Miller Lite a potent bragging point last year - it has fewer carbs than Bud Light, the best-selling beer brand - its ad contest with Anheuser-Busch has grown increasingly raucous.
  • Fans Hope Suns Can Rise Again on 'Star Trek'
    Could "Star Trek" be dying? It's enough to make Mr. Spock laugh. Over the weekend Mr. Nimoy joined others from the cast of the original "Star Trek" television series at a fan convention here organized by Planet Xpo to honor James Doohan, who played Scotty, the Enterprise engineer, in his last convention appearance.
  • A Magazine of the Left Won't Speak to the Right
    Ten days ago, the ad agency for left-leading political magazine The Nation sent a 60-second commercial to the cable networks promoting its brand of political news and commentary as free of White House influence and corporate agendas. The ad will appear on Time Warner's CNN, as well as NBC Universal's MSNBC and Bravo, but it will not appear on Fox News Channel.
  • For Now, Unwired Means Unlisted. That May Change.
    In October, most major cellphone carriers plan to start compiling a publicly accessible listing of wireless phone numbers.
  • The Consumer Is Taking Control of Advertising
    Back when we had a handful of TV channels, a few dozen magazines, a few radio stations per market, and outdoor, things were simple. Consumers, advertisers, and the media enjoyed such a simple relationship. No one really needed to define it as a contract. Yet it was there, a quid pro quo, something-for-something contract. It may have been unwritten, but it was real. Call it the advertising trinity.
« Previous Entries