• Former 'Variety' Editor Joins 'Hollywood Reporter' As Editor Of Website
    Chris Krewson will become editor of THR.com, the Hollywood Reporter website, today. Krewson was formerly editor of THR's direct competitor, variety.com, since 2010; and executive online editor at ThePhiladelphia Inquirer.
  • IFC To Promote New Game Show On Twitter
    IFC has launched a Twittter-based game to promote its new comedy game show "Bunk." In "Bunk Yourself," viewers can compete in some of the on-air games while watching. The show's host, comedian Kurt Braunohler, will also interact with viewers from his Twitter account during the show.
  • Cheil In Talks To Buy McKinney
    Durham, N.C.-based shop McKinney is in discussions to be acquired by Korean company Cheil Worldwide -- "just four years after [McKinney] bought back its independence from French holding company Havas," according to Advertising Age. Neither company would comment on the record, but unnamed sources said "acquisition talks have been heating up between the two parties in recent months," following "a string of partners leaving the company."  
  • Lagardre's 'Be' Mag To Become Monthly
    Be, the French women's magazine published by Lagardère Active, a division of French media group Lagardère, will move from weekly to monthly publication in October, and begin an e-commerce business selling beauty and fashion products on its website. Launched in April 2010, the pub has "not yet reached its sales target," according to Laure Guilbault. "Its paid circulation fell 12.7% in the first quarter of 2012," though fashion-ad pages rose 58% in the first half of 2012.
  • Fox, CNN Flub First Report On Obamacare Ruling
    Both CNN and Fox News initially got it wrong when they reported the news of the Supreme Court's ruling on the Affordable Care Act of 2010 this morning -- a mistake that seems kind of understandable when you read the verbatim transcript of the report from NBC/MSNBC (posted here), the first network to get it right. "That clear enough?" writes Chris Ariens. "Probably not. Our suggestion: see how the three evening newscasts report it, or read the New York Times." Here's a case where "the expediency of TV news is not meeting well with the depth" …
  • NYTimes Launches Chinese-Language Web Site
    The New York Times just launched an online Chinese-language edition, whose content -- editorials and "about 30 articles a day on national, foreign and arts topics" -- will be a combination of translated Times pieces and those written by Chinese editors and journalists, writes Christine Haugney. "The Times Company, which is well aware of the censorship issues that can come up in China, stressed that it would not become an official Chinese media company. The Times has set up its server outside China and the site will follow the paper’s journalistic standards," she writes.
  • Bone Of Contention: Publishers Charging For Each Hotlink In Tablet Ads
    Media buyers are complaining about extra fees magazine publishers are charging for activating hotlinks in tablet ads -- most recently an extra $1,500 per link at Meredith's Better Homes and Gardens, Fitness and Parent pubs. The company claims it's a reasonable production fee. Last year buyers and advertisers were skeptical about Conde Nast's charging $5,000 to activate each link in a tablet ad.
  • First Class Of Advertising High School Graduates
    The first senior class of the High School for Innovation in Advertising and Media -- established by the  Four A's in 2008 -- just graduated. Established in Carnarsie, Brooklyn as "part of an ongoing effort over the last decade to reinvigorate what was once among the most destitute and dangerous neighborhoods in Brooklyn," the school's students "have contributed work toward brands like Jaguar and Google, and the school helped develop Michelle Obama’s “Let’s Move” campaign to fight obesity," writes Bob Marshall.  
  • 'NY Times' Charges Extra For Digital Crossword Puzzle
    The New York Times will be charging its home delivery print subscribers extra for digital access to one of its favorite features: the iconic crossword puzzle, celebrated in the 2006 movie "Wordplay." "What’s another seven-letter word for premium? Right now, some pissed-off puzzle-solving New York Times home subscribers are probably answering that with R-I-P-O-F-F-S," writes Foster Kamer.
  • 'Chicago Tribune' Puts Up Paywall With 'Forbes,' 'Economist' Content
    In the next few days the Chicago Tribune will become one of the last major papers to put up a metered paywall, including articles from third parties -- the Economist, Forbes and another business-news partner to come -- in a new section for premium content.  "If you ask people to pay more than you asked before, they’ll expect more from you,” is the quote here from Digital VP Bill Adee. So online subscribers will also receive access to "several dozen e-books," according to Jeff John Roberts. "The Tribune‘s decision to include content from the Economist
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