The case of the missing younger male viewers, which has vexed Madison Avenue during the most recent television season, may be nearing resolution, agency and network executives say. But like dogged detectives from "77 Sunset Strip," "Moonlighting" or "Without a Trace," they cautioned against declaring the case closed just yet.
Fox socked away about $40 million for Wednesday night's "American Idol" finale, according to industry estimates. Fox charged $1 million for each 30-second spot in the two-hour finale - up from the $700,000 it was charging for the weeks leading up to the finale. That, in turn, was up from the $400,000 Fox was charging for a 30-second spot when "Idol" first kicked off in January.
Now that Comcast's spurned bid for Walt Disney is little more than an unpleasant memory, the nation's largest cable operator has its sights set on another target: its own subscriber base. The company announced yesterday that it intends to aggressively roll out voice over Internet protocol (VoIP), and will offer the service to its entire territory of more than 40 million households within the next two years.
Although consumers have gotten along just fine for 125 years with voice-only telephones, WorldGate Communications chief executive officer Hal M. Krisbergh is betting his company's future that hearing a caller's voice isn't enough. What consumers really want, he says, is to see and be seen by the people they call.
After a four-month search for a chief executive, Gruner & Jahr USA Publishing has turned to a relative unknown in the New York publishing world to help right a company reeling from overpriced acquisitions, a tempestuous court battle with a former partner and questions about the integrity of its magazines' circulation.
As flaps go, it was more of a kid's meal than a Big Mac. After a low-level MTV employee asked for changes in an ad for the hit documentary "Super Size Me," the film's distributors tried to parlay the dust-up into a Michael Moore-type publicity blitz.
Cable network MTV refused to air advertisements for documentary "Super Size Me," a critical look at the health impact of a fast-food-only diet, its distributors said on Wednesday. Roadside Attractions and Samuel Goldwyn Films said in a statement the cable TV channel targeted to young audiences told them the ads are "disparaging to fast-food restaurants."
Gap Inc. announced on Wednesday that "Sex and the City" style goddess Sarah Jessica Parker will star in the casual clothing chain's ad campaign starting this fall.
Complaints against CEO Mindy Herman include abuse of power and undignified behavior.
As signs emerge of a comeback in travel, lodging chains are starting to turn the spending spigots back on for ads and the creative work that goes into them.