Viewers are watching prime-time programming almost as much as they did 10 years ago, but they appear to be paying less attention, according to a new study by Knowledge Networks, a consumer-research company whose clients include networks and advertisers.

The chairman-CEO of Kellogg Co., Carlos Gutierrez, today said he has accepted the nomination of President Bush to serve as secretary of the U.S. Department of Commerce.

Red faces all round in the upper echelons of advertising behemoths WPP and Grey Global - the European Commission stopped the clock on its investigation into the WPP/Grey Global merger, claiming it requires "further information to complete its review".

NBC's Tim Russert is locked up through 2012, but many inside CBS feel he'd be a terrific successor to anchor Dan Rather.

Hot Trend: The players in your virtual NFL game are wearing Nikes, and at (virtual) half-time you see a digital product pitch. Meanwhile, your kid is dunking virtual Oreos in virtual milk in a Nabisco-created basketball game. "It's proof positive that video gaming has hit the big time," says Find/SVP technology consultant James Belcher.

With over $5.2 trillion supporting sales in the U.S. economy and more than 21 million supporting jobs in the industry, advertising's role in our economy is becoming increasingly vital.

Reviving industry talk that Peter Chernin could succeed Walt Disney Co. CEO Michael Eisner, News Corp. has disclosed that its president and chief operating officer is not subject to any noncompete clauses.

The real-life story of political journalist Morton Kondracke and his activist wife Milly's struggle with her Parkinson's disease is coming to CBS in a movie starring Bruce Greenwood and Madeleine Stowe.

Digital video recording pioneer TiVo Inc. has long promised "TV Your Way." But the company's plans for pop-up ads and restrictions on copying have sparked worries that the service may be eroding consumer control in favor of Hollywood and advertiser interests.

On many nights in the living rooms of Muslim families across the United States, parents and grandparents who immigrated here are tuned in to Arabic television stations like Al Jazeera or PTV, the state-run Pakistan Television, while in another room their Americanized, English-speaking children are watching "The Apprentice" or CNN. Tomorrow, broadcasts of Bridges TV, an English-language network with programming aimed at American Muslims, will begin.