If you think kids' "pester power" can't influence an adult's $20,000 purchase decision, think again. Kids' influence on parents' buying isn't limited to candy bars or even pricey video game consoles.
Celebrity magazine US Weekly's editor in chief, Bonnie Fuller, resigned on Thursday to become the editorial director of supermarket tabloid and magazine company American Media, the New York Times reported on Friday.
Over the protests of 750,000 viewers and readers, three appointees to the Federal Communications Commission last month voted to permit the takeover of America's local press, television and radio by a handful of mega-corporations.
With a plink and a plunk and 86 moving parts, Honda reminds the ad world of the value of great content -- and teaches it something about the power of interactivity.
Get ready for "Spike Wars 2: Attack of the Other Spike."
In today's tough business climate -- with newspapers cutting costs and circulation shrinking -- bargaining sessions have sometimes gone from calculated chess matches to bitter war games.
Ka-ching! The printed word gets $exy. The dynamic duo of Harry Potter and Hillary Clinton are the new king and queen of pop culture.
Living deep in collector country, editors at Des Moines-based Meredith Corp. saw three years ago that women all across the Midwest were forming clubs to help them organize family photos and memorabilia. For them that meant one thing -- a growing audience.
The former Veep is assisting in an effort to create a liberal alternative to conservative talk radio, and is exploring a cable television venture.
Some of the biggest names in retail have come up with a way to give financially strapped consumers an unlikely route to keep spending: books and magazines.