The New York Times, the Guardian and the BBC are too “stuffy” for younger readers, says Sir Martin Sorrell. “If they see something on Buzzfeed or Vice, or watching Periscope, they way they react to it is very different,” Sorrell said last week, The Guardian reports. “Content on Vice I think is very strong … It’s just that stylistically it’s very different.” 

Trying to adapt to an evolving marketplace, Microsoft has come out with a new mission statement: “Empower every person and every organization on the planet to achieve more.” CEO Satya Nadella included the broad stroke in a letter to employees, this week. “The new mission statement will not be a surprise to anyone who has been following Nadella’s tenure at the helm of the company,”  GeekWire reports. 

IAC/InterActiveCorp is planning a public offering of The Match Group, which encompasses Tinder, Match.com, and OKCupid. “IAC expects The Match Group to issue less than 20% of its common stock in the IPO, with IAC’s remaining stake in The Match Group represented by both high- and low-vote common shares,” Fortune reports. 

Periscope is expanding video replays to the Web.  “Just click a link to a Periscope stream, and once the page opens in your browser, you can hit the play button to re-live the stream,” The Verge reports. “Since live streams began taking over Twitter feeds earlier this year, a common complaint has been that they end before you could watch them.” 

DailyMail is teaming with WPP and Snapchat on the launch of Truffle Pig -- or what they’re calling a global digital content agency. “The new company, which will combine the best of global agency, newsroom and social media talent, will offer brands unprecedented reach and opportunity through content planning, development and creation as well as amplification across digital media sites and platforms,” DailyMail writes. 

Comedy Central’s young audience has forced the network to stakeout the bleeding edge of media and content trends. To better understand the related challenges, The New York Times Magazine profiles Kent Alterman, president of content and original programming at the Viacom unit. “Alterman,” it writes, “has helped to usher in a network renaissance -- improbably but definitively -- against the backdrop of a network crisis.” 

Reported.ly -- a small group of journalists in Europe and the U.S. -- is finally getting its own Web site. When it launched less than a year ago, the venture [wanted] to establish itself as making journalism from and for the social networks, rather than using them to drive back traffic to a website,” Journalism.co.uk reports. Last month, however, “it launched a beta website hosted under parent company First Look Media.” 

Defending the uglier side of free speech, a vocal group of Reddit users are criticizing the site for banning a number of crude subreddits. “That’s the problem in a nutshell,” Buzzfeed suggests. “Precisely because [Reddit] did attempt to prune those toxic offshoots, the site’s odious nether regions are once again getting dragged into the spotlight.” 

The European Court of Human Rights just ruled that news sites can be held responsible for offensive story comments left by readers. “The ruling may have wide-ranging implications for some European publishers,” The Register reports. “However, the court was keen to underline that the decision does not necessarily apply to all online fora -- for example, internet discussion forums, a bulletin boards, and social networks are not the target.” 

After failing to agree on guidelines for the fair commercial use of face recognition technology for consumers, a number of civil liberties and consumer advocate groups are walking away from related talks with trade associations. “The privacy advocates said they were giving up on talks because they could not achieve what they consider minimum rights for consumers,” The New York Times reports.