Call it the latest twist on a traditional sandwich board. With temporary tattoos affixed to their foreheads, young adults swarmed into Times Square this morning to spread the word about Toyota's Scion and its latest model, the tC coupe.

Cable and satellite TV have cultivated a bitter rivalry for years, and watching Rupert Murdoch and Charlie Ergen spar is certainly entertaining. But in their zeal to trounce each another, they may be overlooking a more stealthy threat: the Internet.

At first glance, they look like a colossal case of overkill: Immense billboards in Times Square promoting, and actually pointing the viewer's eye down toward, two rival hot-dog vendors on the sidewalks below.

Lisa Simpson will still be eight when "The Simpsons" movie comes out - but the rest of us will be a lot older.

Shampoo makers, brewers and other companies that generally pitch products on television are turning their sights to newspapers, helping foster a nascent advertising recovery for the medium after a stubborn slump.

A likely Senate vote this week on increasing the fine for broadcasting indecent material to $500,000 holds ramifications for FCC media ownership rules.

Telecom fixture Leo Hindery will resign as chief executive of YES Network. The independent cable channel carrying the lion's share of New York Yankees baseball games said Hindery will seek "other challenges," including "getting a majority in the Senate for the Democrats and in getting Senator [John] Kerry elected in November."

The next time a major-league baseball manager gives the go-ahead to steal, the sign may be "Gatorade, Gatorade, Nike, Microsoft, Pepsi." The MLB is considering whether to allow advertising on uniforms, selling the rights to patches on shoulders or corporate names on batting helmets.

Disney is in talks to replace ABC Chairman Lloyd Braun while possibly reassigning network President Alex Wallau, according to a report in the Hollywood trade publication Variety. To shake up ABC now would be unusual. Networks typically present a united front for Madison Avenue's annual "upfront" sales, coming next month, where they pre-sell up to 80% of their fall ad time.

While other American CEOs make headlines with layoffs and legal woes, Donald Trump is reveling in the spectacular success of "The Apprentice."