E. Neville Isdell has been named chairman and chief executive of Coca-Cola, the company said on Tuesday. Isdell will succeed Doug Daft, who announced his intention to retire from Coke in February.

DirecTV Group Inc. on Tuesday posted a wider first-quarter loss, but the satellite television services company added a record amount of net new subscribers.

The actors who provide the voices for Homer, Bart and the rest of the cartoon stars of Fox TV's "The Simpsons" will return to work this week with twice as much "D'oh" in their pockets, having won a new contract collectively valued at $33 million a year.

Answer: Brand-building ideas, partnerships, e-newsletters, market intelligence... almost anything but a magazine page.

The walls are coming down inside the three separate magazine divisions inside the media empire of S.I. Newhouse Jr.

The editor in chief of TV Guide, one of the publishing industry's biggest magazines, resigned his position April 29 after a little more than a year on the job.

John Kerry's campaign announced Monday that it was making what it called the largest single purchase of advertising time in a presidential race, unveiling commercials that tell Mr. Kerry's life story from birth to the Vietnam War to two decades in the United States Senate.

The finale of the NBC sitcom "Friends" has inspired a frenzy on Madison Avenue that resembles the sell-a-thon set off each year for a certain football Sunday.

Patriotism takes center stage as NBC rolls out the Olympics hype. Get set to learn all about its fall lineup too.

Interesting? Involving? Engaging? Those are the kinds of questions we ask people about advertising. And at $12,000 a second to construct an average TV commercial, the answers better be good.