It does not yet have a dean. Or a faculty. It doesn't have a curriculum or a single student. But City University's new graduate journalism school does have an amazing heritage: Jimmy Breslin. Tom Wolfe. Homer Bigart. Red Smith. Marguerite Higgins.

Broadcast networks are in big trouble this season if federal regulators add being derivative to the list of TV trespasses. Networks are copying their own series, sometimes with a third or fourth edition ("CSI," "Law & Order") or putting on shows that have the whiff of copycat about them ("The Contender" vs. "The Next Great Champ").

Delta Air Lines said yesterday that it had named finalists in a review for agencies to handle creative and media duties on its account, with billings estimated at $20 million to $25 million.

If Roone Arledge invented the modern TV Olympics, Dick Ebersol has imploded it. Everyone wants to watch the Olympics, but they're just too unwatchable - too much, too fragmented, too staged, too jingoistic, too hyped, too commercialized, too long, too everything.

The men's high bar individual final last night in Athens exemplifies what infuriates some people about how NBC (and other networks before it) present a taped Olympics from outside the United States - namely how they save the best events for prime time. And under NBC, the end of prime time has extended from 11 p.m. to midnight, the better to sell advertising to offset a $793 million rights fee.

The MTA has decided to remove a bright electronic advertising screen at the top of the Cortlandt Street subway station, near Ground Zero, after a lawmaker argued it would interfere with ceremonies marking the anniversary of 9/11.

A new advertising campaign satirizing the Republican financial support of Ralph Nader's independent campaign for the presidency sums up the effort this way: Bush-Nader '04.

President Bush said on Monday that political advertisements run by a broad swath of independent groups should be stopped, including a television advertisement attacking Senator John Kerry's war record. But the White House quickly moved to insist that Mr. Bush had not meant in any way to single out the advertisement run by veterans opposed to Mr. Kerry.

In case you missed it, Senator Edwards gave a speech last weekend in Minnesota regarding the cost of prescription drugs. He was quoted as saying that drug companies "are spending more money on advertising than they're spending on research and development."

A Chicago Tribune editor who served with Democratic presidential candidate John Kerry during the Vietnam War as the commander of a Navy swift boat on a 1969 mission is challenging the attacks on Kerry's account of the event.