Imagine the marketing possibilities if characters in TV commercials could become real people. That happened Tuesday when "integrated marketing" - a corporate mantra - sprang to life during Fox's World Series coverage. During the Boston Red Sox-St. Louis Cardinals game, Fox's Chris Myers interviewed Leon, the self-absorbed athlete in Budweiser TV ads.

Martha Stewart Living Omnimedia Inc. reported a much wider quarterly loss on Thursday, as the criminal conviction of its founder kept it struggling to attract advertisers and customers.

In a recent blog post I noted that accountability is the cornerstone of the ANA. It is our driving force, our core mission, our reason for being. And the table was certainly set for us earlier this month at the ANA Masters of Marketing Conference where presentation after presentation demonstrated that the underlying theme was most definitely "Accountability."

US Advertising agency Grey Global will pay chairman and chief executive Ed Meyer up to $87m (£47.3m) in cash when Britain's WPP takes over the group - and he will keep his job.

Howard Stern got into a heated exchange with Federal Communications Commission Chairman Michael Powell during a radio call-in show Tuesday, with the shock jock saying the only reason Powell is in his position is because of his father, U.S. Secretary of State Colin Powell.

It's less than one week before the Audit Bureau of Circulations is set to release its latest FAS-FAX figures and already archrival papers the New York Post and the Daily News are coming to blows.

The head of the BBC's news operations accused U.S. media organizations on Tuesday night of being overly patriotic in their coverage of the lead-up to the Iraq war.

Rick Sirvaitis, president and chief operating officer of General Motors Corp.'s media-buying arm GM Mediaworks, today told industry executives at the American Magazine Conference that he was intrigued by the prospect of product-placement in magazine editorial. He told the publishers that he found such prospects "very relevant."

It has been the most intense, vicious and expensive advertising campaign in history, and most Americans did not even see it. In 60 percent of the country the presidential campaign advertisements did not run on broadcast television, only on the cable news networks watched by a scant few million people a night.

Rupert Murdoch has claimed his Fox News channel is not biased in favour of George Bush and that News Corporation, his global media empire, is a "fair and balanced" company.