The Red Sox' 10-3 victory over the Yankees in Game 7 of the American League Championship Series on Wednesday night produced a 19.4 Nielsen rating on Fox, the highest for a league championship series game since 1991 and the best for an A.L.C.S. game since 1986. The average of 31.5 million viewers was the most for a league championship series game since the 1988 Mets-Dodgers series in the National League.

The Intel Corporation said yesterday that it was scrapping a plan to enter the digital television chip business, in a retreat from its push into consumer electronics.

Newsday named Paul Barbetta, director of circulation for The Baltimore Sun, to head its circulation department after a scandal over inflated figures.

Belgian businessman Albert Frere has bought a stake of just under 5 percent in French advertising group Havas, which is viewed as a potential takeover target, French newspapers said on Friday.

There's more than one way to a woman's wallet. The endless array of intersecting routes that lead there are complex enough to confuse many marketers, according to Frank About Women, a marketing consultancy that specializes in targeting advertising messages to women.

The Boston Red Sox aren't the only winners after their come-from-behind American League pennant victory over the New York Yankees last night. Boston's newspapers also are seeing success, with both Beantown dailies boosting press runs Thursday morning and reporting unprecedented demands for copies of the victory report.

No joke. A new cartoon series on Comedy Central will incorporate the names and products of sponsors into the animated action.

Miniature mobile phones, which already double as cameras, Internet devices and music players, are poised to merge with the largest of home appliances, the television.

An independent self-regulatory organization launched by the Electronic Retailing Association referred a DRTV marketer of a dietary supplement to the Federal Trade Commission yesterday.

Black Entertainment Television CEO Robert Johnson wrote African American cabinet members in the Bush Administration Wednesday urging them to ask the President to reconsider his decision not to appear on the network and lay out his positions for the network's viewers.