• Sirius Tops 800,000 Subscribers, Stock Up
    Sirius Satellite Radio Inc. on Tuesday said it has passed the 800,000 subscriber mark and is on track to have 1 million subscribers by the end of the year. Its shares rose 76 cents or 13 percent to a 33 month high of $6.74 in morning trading on Nasdaq. The stock has nearly doubled since the company on Oct. 6 said it would add controversial radio host Howard Stern to its service in 2006.
  • Building a Brand by Not Being a Brand
    Some people seek their calling. For others, like Dov Charney, it is bred in the bone. "I think I was born a hustler," said Mr. Charney, the fast-talking founder of American Apparel, the rapidly expanding youth-oriented T-shirt chain. "I like the hustle. I like selling a product that people love. It's nice when a girl tries on a bra or a tie-dye T-shirt, and it's, 'Ooh, I love it,' " he said, affecting an ecstatic moan. Perhaps most important to younger consumers who have grown suspicious of corporate branding, there is not a logo in sight.
  • Bobcats May Drop Advertising Campaign
    An advertising campaign for the Charlotte Bobcats scheduled to begin this week could become a casualty of Friday's brawl in Auburn Hills, Mich. The television commercials by Boone/Oakley, an advertising agency in Charlotte, N.C., were produced weeks ago. Created in a slapstick vein, they were to introduce an ardent Bobcats fan, the Ambassador, who appears around Charlotte with cardboard cutouts representing star players on teams the Bobcats will play this season, including Kobe Bryant, Yao Ming and Shaquille O'Neal.
  • From No Big Bowls, Fox Goes to a Full Plate
    Fox Sports has never been a place to watch college sports. Except for the faded Cotton Bowl (which pays to be shown on the network), Fox has ignored college football and basketball and left them for cable coverage on its Fox Sports Net.
  • In Pulitzer Guessing Game, Gannett Is Today's USA Favorite
    Gannett isn't commenting on Pulitzer Inc.'s announcement that it may put itself up for sale, but the nation's biggest newspaper chain was quickly targeted by analysts as the most likely buyer.
  • Advertisements You Didn't Demand
    Video-on-Demand has reached a critical mass, and advertisers have taken notice. Once mostly a stomping ground for pay-per-view specials like "Wrestlemania," video-on-demand has grown to provide both paid and free content of all sorts, so far without advertisements. But Fox Cable Networks and Visa plan to test the ad waters in January.
  • Many Who Voted for 'Values' Still Like Their Television Sin
    The results of the presidential election are still being parsed for what they say about the electorate's supposed closer embrace of traditional cultural values, but for the network television executives charged with finding programs that speak to tastes across the nation, one lesson is clear.
  • If It's Not One Ad, It's Another
    When it debuted in 1999, TiVo revolutionized the TV experience by wresting control of screen time from advertisers, allowing viewers to record shows and skip commercials. TiVo's slogan said it all: "TV your way." Behind the scenes, though, TiVo was courting advertisers, selling inroads to a universe most customers saw as commercial-free.
  • ABC Advertisers Towel Off
    The controversial pretaped opening segment of last week's Monday Night Football, in which ABC's Desperate Housewives co-star Nicollette Sheridan drops her towel and convinces Philadelphia Eagles' wide receiver Terrell Owens to skip the game and carry her off, had not cost ABC any advertisers by the end of last week.
  • P&G Inks US $46.4m Deal for Advertising
    Consumer goods giant Procter & Gamble Co. became the first foreign company to top the annual bidding auction for prime-time advertising space on China Central Television, the largest Chinese broadcaster said Friday.
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