Samsung Electronics is about to announce that WPP Group has won the Korean consumer electronics marketer's global account, worth up to $700 million during Olympic Games years, after a nine-month review.

A&E, Kraft Foods and TiVo announced an integrated marketing partnership Tuesday that centers on the network's special Hollywood Home Movies, which premieres Sunday, Nov. 21 at 8 p.m. Hollywood Home Movies will air with limited commercials from Kraft and Kraft products will be featured during the presentation with custom vignettes and links to a related triva quiz Web site.

In a scripted introduction to "Monday Night Football," Nicollette Sheridan, who portrays the serial divorcée Edie Britt on the popular ABC series "Desperate Housewives," wore only a towel as she flirted with Philadelphia Eagles receiver Terrell Owens in an otherwise empty locker room. After asking Owens to miss the game, Sheridan dropped the towel; the camera showed her upper body from behind. Owens, smiling broadly, said the Eagles would have to win without him, and Sheridan leapt into his arms.

It has been a rocky ride for Interpublic of late, with one setback after another dogging the agency. Mark Banham asks where it all went wrong and looks at what lies ahead for the firm.

The government ordered Pfizer Inc. to yank cheeky television ads that promised better sex for men taking Viagra because they failed to disclose known risks associated with the drug, according to a letter released on Monday.

Television networks are learning a harsh lesson in reality -- too many reality shows are a turn-off for viewers. As broadcasters increasingly binge on unscripted shows starring ordinary folks willing to do almost anything for cash, romance or 15 minutes of fame, the burgeoning genre of reality TV appears to be wearing a bit thin with U.S. audiences.

When Walt Disney Co. reports quarterly results on Thursday, analysts expect slower earnings growth offset by signs of an unexpectedly strong turnaround at the company's loss-making ABC network.

The Food and Drug Administration has asked Pfizer to pull its current TV advertising for Viagra, telling the pharmaceutical company in a three-page warning letter that the spots do not say what the erectile dysfunction medication is for or warn of the potential side effects.

The branded entertainment business is about to get more organized. The Branded Content Marketing Association has formed a chapter in the U.S. and has appointed Hollywood producer Peter Guber and Madison Avenue executive Cindy Gallop to serve as chairmen of the board.

There's upside to being an upstart. The pace of consolidation in the industries Ad Age covers -- from advertising agencies to media sellers to makers of food, cars and computers -- has been relentless over the past two decades. One result has been a landscape so ruled by the Megas it became inhospitable to the little guy. Agency holding companies "rationalized consolidation by saying they needed to match clients' bulk. What they really did was limit marketers' options and damp the ambitions of entrepreneurs who could no longer compete," I once wrote in this space.