While partisan political ads continue to dominate attention, a rapidly growing number of nonpartisan campaigns from recently created groups are trying the tactics of Madison Avenue pros to register new, and especially young, voters.

Business-to-business magazine publishers had a busy first half of 2004. A merger-and-acquisition tracking study covering the media and information sector found that the number of BTB magazines changing hands rose 60 percent from January to June compared with the same period last year. The combined value of the 16 deals announced so far this year is $1 billion, an 821 percent increase from the year-ago period.

Actress Isabel Sanford, best known to audiences for her role as the quick-witted wife Louise on the television sitcoms "The Jeffersons," has died at age 86, her publicist said on Monday.

Earlier this year the ANA conducted a survey of member marketers on the issues and challenges they face in TV advertising. A resounding 74% of the 140 major advertisers we surveyed said the integration fees the major TV networks charge are unfair. Here is a sampling of some of the feedback we heard:

Bob Wright, the chairman of NBC Universal, has no doubt about what he considers his company's most important asset.

Off-field issues such as the athlete-doping probe could affect its profit at the finish.

Broadcaster NBC will rely on its top reality shows to bolster its fall schedule while seeking to improve ratings for scripted programs, especially the embattled comedy genre, its top executives said on Saturday.

Since the day CNBC began broadcasts in April 1989, Sue Herera has been a steady presence on the cable channel, chronicling the news from the business world with a tone that is often sober.

NBC will air one hour of prime-time coverage on three nights of the Democratic and Republican national conventions this summer, the network's news division said Thursday.

Summer couch potatoes are sending a rather unexpected message to the major television networks: Maybe reruns aren't so bad after all.