Reuters, February 24, 2005
Viacom Inc. on Thursday posted a massive quarterly loss after $18 billion in charges for writing down the value of its radio and outdoor advertising businesses in the face of a soft radio market and heightened competition.
BusinessWeekOnline, February 25, 2005
Stewart will emerge from prison a bigger star than ever. But that may hurt her company's bid to establish an identity beyond its namesake.
The New York Times, February 24, 2005
For those who have been waiting for Hanes to revive "Just wait'll we get our Hanes on you," the wait is over - kinda sorta. In a campaign scheduled to begin on Monday, which is being billed as the largest in years for the Hanes apparel brand, the "Just wait'll" theme, so successful in the 1990's, returns with a bit of tailoring as "Look who we've got our Hanes on now."
The New York Post, February 23, 2005
We've heard the mantra for decades now, print is dead, newspapers and magazines are in peril.
Now the Magazine Publishers of America, in an aggressive bid to put the industry's best foot forward, is kicking off a massive $40 million, three-year ad campaign.
Reuters, February 22, 2005
Sirius Satellite Radio Inc. on Tuesday said it would broadcast NASCAR racing starting in 2007, adding another pricey sports package to its roster, but said it would sell advertising on a channel devoted to the hugely popular auto racing circuit.
Los Angeles Times, February 22, 2005
Award shows give a look at celebrity style, but in a new era of deals between designers and actresses, a star's stroll can mean...
AdAge.com, February 22, 2005
Faced with a half-billion dollar loss from advertising revenue and TV contracts after canceling its season last week, the National Hockey League must now grapple with an erosion of confidence from fans and sponsors that threaten its future.
The New York Times, February 23, 2005
Two former top executives of the flagship New York office of Ogilvy & Mather Worldwide were found guilty yesterday of overbilling a federal antidrug agency for advertising work.
GlossyNews.com, February 22, 2005
Yesterday, an Omaha, Nebraska man, web-page designer Andrew Fischer, 20, auctioned off his forehead for $37,375 to be used as advertising space for one month by the anti-snoring remedy SnoreStop. "I look forward to an enjoyable association with Andrew - a man who clearly has a head for business in every sense of the word," SnoreStop CEO Christian de Rivel said.
Editor & Publisher, February 20, 2005
In a lengthy article titled "Hard News: Daily Papers Face Unprecedented Competition," Frank Ahrens of the Washington Post on Sunday sketched an exceedingly unpleasant future for the print newspaper as we know it. Or as he said in his lead: "The venerable newspaper is in trouble."