• Viacom Posts Loss on $18 Bln in Charges
    Viacom Inc. on Thursday posted a massive quarterly loss after $18 billion in charges for writing down the value of its radio and outdoor advertising businesses in the face of a soft radio market and heightened competition.
  • Is Martha's Return a Good Thing?
    Stewart will emerge from prison a bigger star than ever. But that may hurt her company's bid to establish an identity beyond its namesake.
  • Hanes Revives a Successful Campaign From the 90's
    For those who have been waiting for Hanes to revive "Just wait'll we get our Hanes on you," the wait is over - kinda sorta. In a campaign scheduled to begin on Monday, which is being billed as the largest in years for the Hanes apparel brand, the "Just wait'll" theme, so successful in the 1990's, returns with a bit of tailoring as "Look who we've got our Hanes on now."
  • Mags Plan $40m Ad Blitz
    We've heard the mantra for decades now, print is dead, newspapers and magazines are in peril. Now the Magazine Publishers of America, in an aggressive bid to put the industry's best foot forward, is kicking off a massive $40 million, three-year ad campaign.
  • Sirius to Broadcast NASCAR Racing Starting in 2007
    Sirius Satellite Radio Inc. on Tuesday said it would broadcast NASCAR racing starting in 2007, adding another pricey sports package to its roster, but said it would sell advertising on a channel devoted to the hugely popular auto racing circuit.
  • Red Carpet Revenue
    Award shows give a look at celebrity style, but in a new era of deals between designers and actresses, a star's stroll can mean...
  • NHL Season Cancellation Costs $400 Million In Ad Revenue
    Faced with a half-billion dollar loss from advertising revenue and TV contracts after canceling its season last week, the National Hockey League must now grapple with an erosion of confidence from fans and sponsors that threaten its future.
  • Billing Convictions Set Off Shudders on Madison Ave.
    Two former top executives of the flagship New York office of Ogilvy & Mather Worldwide were found guilty yesterday of overbilling a federal antidrug agency for advertising work.
  • Advertising Gone Too Far
    Yesterday, an Omaha, Nebraska man, web-page designer Andrew Fischer, 20, auctioned off his forehead for $37,375 to be used as advertising space for one month by the anti-snoring remedy SnoreStop. "I look forward to an enjoyable association with Andrew - a man who clearly has a head for business in every sense of the word," SnoreStop CEO Christian de Rivel said.
  • Is Print Dead? 'The Washington Post' Ponders It
    In a lengthy article titled "Hard News: Daily Papers Face Unprecedented Competition," Frank Ahrens of the Washington Post on Sunday sketched an exceedingly unpleasant future for the print newspaper as we know it. Or as he said in his lead: "The venerable newspaper is in trouble."
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