Cadillac acheived the highest sponsorship exposure during Super Bowl XXXIX, according to Nielsen Sports' Sponsorship Scorecard, which measures televised sports sponsorship media, including in-stadium signage, live broadcast promotions, and audio mentions.

More than a month after Leslie Moonves, the chairman of CBS, requested the resignations of three top journalists at the network who helped oversee a flawed report on the National Guard service of President Bush, they have yet to step down, two CBS officials said yesterday.

Seventeen employees of Saatchi & Saatchi, New York, who work on the General Mills account resigned from the agency yesterday, a spokeswoman for the agency said.

The new leader of Lowe Worldwide is seeking to revive its flagging fortunes with a major reorganization plan. The plan, to be announced today, is as risky as it is ambitious because it brings significant change to an agency struggling to recover from account losses, management turmoil and failed mergers.

Here's a fun little development in the world of television that will make your head hurt. Now, you won't even need a product to have a product placement. Warner Bros. Television is working on letting advertisers insert computer-created images of stuff into the backgrounds of some repeat TV comedies.

After Carly Fiorina was ousted from Hewlett-Packard last week, just seven female CEOs remained among Fortune 500 companies. None of them heads a Silicon Valley technology company. The theories as to why women are poorly represented at tech companies are varied. But most pundits seem to agree -- and studies back them up -- that companies with women in the higher ranks are making more money, and companies that don't actively recruit and support women executives are missing the boat.

Hewlett-Packard's top marketing executive, Alison Johnson, is leaving the company Feb. 18 for a top marketing job at Apple Computer, a little more than a week after CEO Carly Fiorina was asked to resign.

Breaking up may be hard to do. But for celebrity watchers, it's big business. Although it has been five long weeks since the separation of superstars Brad Pitt, 41, and Jennifer Aniston, 36, the couple continue to sell magazines, and there's no end in sight.

From J.Lo to James Brown, Usher to U2, the Grammys had it all this year - except a lot of interested viewers. An estimated 18.8 million people watched Ray Charles' swan song clean up with eight awards Sunday night, a startling 28 percent drop from the 2004 Grammys.

McDonald's must pay $8.5 million for advertising claims that it cut trans fat from its French fries. The golden arches announced the switch to healthier oil in September 2002, but five months later, said there was a delay.