For the major broadcast networks, February is bringing the kind of advertising dollars they have perhaps not seen in a month of Sundays - thanks to a month of four Sundays that will bring scores of millions of viewers to their TV sets.

Michael D. Eisner indicated that he still harbors the desire to stay on as chairman of the Walt Disney Company after he steps down as chief executive in September 2006, according to a new book on the Disney company.

ABC will use a time delay during this year's live broadcast of the Oscars on Feb. 27 in an effort to screen out any scandalous wardrobe malfunction or foul language, a network spokeswoman said on Wednesday. "We are going to have a delay, but we can't confirm how long it will be," the spokeswoman said.

Following months of turbulence between Sony Electronics and its advertising agency, WPP Group's Y&R, marketer and agency are parting ways, according to executives familiar with the matter.

Here is a look at some of the highlights, lowlights and sidelights of the commercials that appeared during Super Bowl XXXIX on Sunday, traditionally the biggest day of the year for advertising as well as football.

Hewlett-Packard Co. on Wednesday ousted Chairman and Chief Executive Carly Fiorina, the architect of a controversial merger with Compaq Computer that never produced the results she promised.

Two former directors of the Walt Disney Company, Roy E. Disney and Stanley P. Gold, said Tuesday that they would withhold votes for all of the board's members in the coming shareholder election, because they were not convinced the board had been conducting a thorough search for a successor to the chief executive, Michael D. Eisner.

Testimony in the White House drug office advertising trial yesterday revealed that in 2001 a federal whistle-blower documented agency timesheet inconsistencies in a lawsuit he filed against WPP Group's Ogilvy & Mather.

MENAFN.com, February 6, 2005 Authorities in Milan, Italy, have banned a billboard featuring an all-female version of Leonardo Da Vinci's Last Supper. The French fashion house Marithe et Francois Girbaud said the billboard publicity campaign was inspired by Dan Brown's novel "The Da Vinci Code."

Los Angeles Times, February 8, 2005 Watch out, Hollywood. There's a new player in town. Yahoo Inc., the Internet portal created a decade ago by a pair of Stanford University computer geeks, is getting serious about muscling in on the entertainment business.