Ad skipping and on demand viewing could cost the TV industry $27 billion in lost ad revenue over the next five years, according to new research released today by Accenture.

Television broadcasters must disclose to viewers the origin of video news releases produced by the government or corporations when the material runs on the public airwaves, the Federal Communications Commission said yesterday. The FCC's ruling comes as video news releases produced by the Bush administration and aired as part of local television news reports have come under attack from critics who call them unlabeled Republican propaganda.

In the basement of his home in Portland, Ore., Chris Mike stood up Sunday afternoon and screamed at the television so loudly that his two young children left the room shaking their heads. It took Mike about as long as the ball teetered on the brink of golf immortality before he stopped acting like a golf fan and started thinking like a golf executive.

Ford Motor Co. will be the lead sponsor an American Idol-style gospel music show set to debut in September on the Gospel Music Channel.

DirecTV announced Tuesday that Chrysler Group is the first company to join its new advertising development partner program aimed at creating interactive ads and other marketing solutions across multiple DirecTV product platforms such as interactive set-top boxes, DVRs and the DirecTV Media Center.

When nominees for awards buy advertisements in trade publications, mail out media kits, postcards and other materials promoting their nominations, and distribute trinkets like View-Master toys preloaded with reels praising their merits, it must be nearing Oscar time, right?

A&E Television Networks scheduler John Griffin joined Spike TV as vp of programming, it was announced on Tuesday by Robert Friedman, senior vp of programming. He replaces Jeff Goldberg who left the company a few months ago.

Because with it comes synergy, it drives industry moguls to keep acquiring. So why does Sumner Redstone want to split up Viacom?

Embroiled in a nasty battle with organized labor and environmental groups, Wal-Mart has launched an ad campaign to run through April 24 that includes idyllic images of eagles in flight to promote "Acres for America," a program to preserve one acre of land for every acre occupied by a Wal-Mart store.

Judith Regan, whose ReganBooks imprint has produced a string of celebrity-driven and highly profitable best sellers from authors as diverse as Gen. Tommy Franks and the filmmaker Michael Moore, is planning to move her publishing and media group to Los Angeles by the end of the year to spend more time on television and film projects, she said.