Howard Stern, who is literally counting the days before he leaves terrestrial radio for satellite, pumped up the volume on widely circulating replacement rumors by revealing on the air Monday that comedian Adam Carolla and ex-rocker David Lee Roth will take over his popular morning time slot, at least in the Los Angeles and New York markets respectively.

Digital video recorder maker TiVo Inc. on Monday upgraded its television recording service to let about 1 million of its subscribers instantly respond to specially coded advertising, the company said.

Mainstream Hollywood, after decades of ignoring the pious - or occasionally defying them with the likes of Martin Scorsese's revisionist "Last Temptation of Christ" and Kevin Smith's profane parody "Dogma" - is adjusting to what it perceives to be a rising religiosity in American culture.

Michelle Wie came in 23rd at the United States Women's Open last month, behind other personable young golfers - the winner, Birdie Kim, 23, and Brittany Lang, 19, and Morgan Pressel, 17, who tied for second place. Yet Ms. Wie, 15, is the golfer that sports marketers have their eyes on. Advertisers say that what differentiates her is her blossoming talent, her personality and her determination to compete with male golfers.

Here's a chaos scenario for you: What if the advertising industry spends billions of dollars to build an elaborate infrastructure of new-media technology to chase down the elusive consumer, and suddenly the consumer isn't so elusive anymore? What, if after all that gearing up, consumers resume their more traditional ways of receiving ad messages and the new technology lies in an unused heap like Global Crossing's excess capacity?

Court TV is invading Manhattan this week, rolling out advertisements on everything from billboards to deli bags. The multi-million dollar outdoor ad campaign is the largest ever for the network, which is trying to revamp its image for a more youthful audience.

ZenithOptimedia on Monday cut its growth forecast for 2005 global advertising spending to 4.7 percent from 5.4 percent mainly because of declining interest in U.S. network television. The revision puts ad spending growth in line with the expected growth in global gross domestic product.

Tom Cruise once had a PR strategy as carefully arranged as the incisors in that famous grin. Now that he's given himself a media-relations makeover, both Hollywood and one of its biggest stars are going to find out whether there's still reason to smile.

A parents group on Thursday accused the ABC television network of violating broadcast decency standards when it failed to censor all profanity uttered during the recent Live 8 concert, an event held to draw attention to poverty in poor countries. The Parents Television Council, which has filed numerous complaints about potentially indecent material on television, asked the Federal Communications Commission to levy a fine on ABC stations for failing to censor the July 2 performance of "Who Are You" by The Who.

Former Ogilvy & Mather executive Shona Seifert was assigned to write a "code of conduct" for the ad industry - aside from serving jail time and paying a hefty fine - for her role in cheating the government on a national anti-drug campaign.